Action Engine Successfully Completes Mobile Pilot Program at Optus.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Shattering the mobile usability barrier, Action Engine(R) Corporation, the mobile application platform leader, today announced the successful completion of a pilot program with Australian mobile operator, Optus, to analyze the intuitiveness and speed of the Action Engine mobile application experience. Action Engine is exhibiting at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. I.T. and Entertainment 2005 from September 27 - 29, at the Moscone Center The Moscone Center is San Francisco, California's largest convention and exhibition complex. The complex consists of two main underground halls underneath Yerba Buena Gardens, Moscone North and Moscone South, as well the three-level Moscone West exhibition hall across 4th Street. in San Francisco. Paul Kitchin, Director of Optus Business Marketing, said Optus was pleased with the speed and ease-of-use of the applications that were evaluated on the Action Engine Mobile Application Platform. "Optus customers expect to access content quickly and easily, without time-consuming data entry. "Action Engine's platform delivers important usability criteria, including responsiveness, number of keystrokes, navigational features, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. capabilities, and a consistent user interface design," he said. "A number of mobile operators have tested our platform and have experienced the benefits we offer them and the usability breakthroughs we offer their customers," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. "While other vendors are trying to force a PC-like experience on to a device, we have developed our software to compensate for the limitations of the wireless form factor, including tiny keypads, small screens, and bandwidth restrictions. We are excited to be working with mobile operators like Optus to deliver our superior mobile applications experience to their growing customer base in the weeks ahead." About Action Engine Winner of the Fierce 15 of 2005, Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Orange SA, O2, and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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