Action Engine Sponsors Free Web Seminar -- ''Obtaining the Elusive ROI in Mobile Data Services''; Co-hosted by FierceWireless.

Action Engine:

A Discussion of Drucker's 7 Rules of Mobile Data User Experience and How Action Engine Stacks Up

What:       Action Engine is sponsoring a free Web seminar --
            "Obtaining the Elusive ROI in Mobile Data Services" -- for
            wireless operators.

Who:        Scott G. Silk, president and CEO, Action Engine
            Elliot Drucker, president, Drucker Associates
            Ted Wugofski, chief technology officer, Action Engine
            Stephen Wellman, editor, FierceWireless

When:       Thursday, October 20, 2005
            2:00 - 3:00 p.m. Eastern time

Where:      To register for this free event, go to
            http://fiercemarkets.breezecentral.com/actionengine/event/
            registration.html (Due to its length, this URL may need to
            be copied/pasted into your Internet browser's address
            field. Remove the extra space if one exists.)

Details:    The union of intelligent mobile devices and the wireless
            Web has created a class of sophisticated data services
            (local search, shopping, dining, multimedia, etc.) that
            wireless subscribers are eager to use. However, the
            promise of these data services remains largely unrealized.
            Wireless operators face a rare situation where content
            supply and user demand are great, but the tools necessary
            to unlock the pent up demand for mobile data services
            remain elusive.

            In a recent study conducted by Wacom Components, 76% of
            data enabled device owners said they were not using their
            mobile devices to access data services, because they were
            too complex to access and operate. With revenues from
            voice services flat lining, wireless operators are looking
            to data services to bolster their bottom line.

            At this Webinar, you will learn what mobile operators are
            doing to achieve the elusive ROI on their data services
            investments.

            Spend 60 minutes exploring the following topics:
              -Mobile Data Services Challenges
              -Operator Case Studies - What's Working / What Isn't?
              -Step to Achieving the Elusive ROI in Mobile Data
               Services
              -Lessons Learned: Drucker's 7 Rules of Mobile Data User
               Experience

About Action Engine

Winner of the Fierce 15 of 2005, Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Sprint PCS, Orange SA, O2, and SMART Communications, Inc. Additional information is available at [phone] (Americas/AsiaPac), [phone] (UK/EMEA), [e-mail] and www.actionengine.com.

Action Engine is a registered trademark and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.