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Action Engine Speaks Out on Success in Mobile Advertising.


Executives Present at Conferences Across the USA

BELLEVUE, Wash. -- Action Engine([R]) Corporation, the on-device portal leader, today announced that the company will be sharing its successes in mobile advertising through a speaking tour held at conferences across the US. Amid the flurry of venture capital pouring into this segment, Action Engine stands out as a proven leader. The company has been developing their on-device portal platform technology for over seven years and is one of the few that has successfully deployed context aware mobile advertising.

"Action Engine has an unfair advantage in that we started years ahead of the other players now entering the mobile advertising market. It takes time to develop complex mobile technology that incorporates smart functionality, such as the ability to use location and context-relevant information to deliver tailored advertising campaigns," said Scott G. Silk, CEO and president, Action Engine. "While customer deployments and continued innovation remain our top priorities, we also feel it's important to share our insight to help shape this industry. As acknowledged leaders, we are honored that so many conference organizers have approached us to speak at their events."

At the upcoming conferences, Action Engine executives will present customer success stories of companies that are using their mobile advertising technology to subsidize their content service. Following Action Engine's successful track record with companies like MSNBC.com, many media and telecom corporations are looking to this company for insight into the relatively untamed mobile advertising market, which is still taking form.

Upcoming events this month include:
March 6 - 7, 2007
Mobile Advertising & Marketing USA
Location: Warwick Hotel, New York, NY
Speaker: Jim Souders, SVP of Worldwide Field Operations
Presentation: Ensuring Correct Ad Placement to Maximize Revenue
 Generation: MSNBC.com Case Study

March 6 - 7, 2007
Montgomery Technology Conference
Location: The Fairmont Miramar Hotel, Santa Monica, CA
Speaker: Scott Silk, CEO
Presentation: Action Engine's History in Mobile Marketing

March 26, 2007
Mobile Entertainment Live! 2007
Location: Orange County Convention Center, Orlando, FL
Speaker: Jim Souders, SVP of Worldwide Field Operations
Presentation: Ask an Expert


For the latest events, see: www.actionengine.com/events.html

About Action Engine

Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine[R] Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage[R] and the Mobile Star Awards[TM] are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 5, 2007
Words:549
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