Action Engine Speaks Out on Success in Mobile Advertising.Executives Present at Conferences Across the USA BELLEVUE Bellevue (bĕl`vy  ).1 City (1990 pop. 30,982), Sarpy co., E Nebr., a suburb of Omaha, on the Missouri River; inc. 1855. , Wash. -- Action Engine([R]) Corporation, the on-device portal leader, today announced that the company will be sharing its successes in mobile advertising through a speaking tour held at conferences across the US. Amid the flurry Flurry A drastic volume increase in a specific security. of venture capital pouring into this segment, Action Engine stands out as a proven leader. The company has been developing their on-device portal platform technology for over seven years and is one of the few that has successfully deployed context aware mobile advertising. "Action Engine has an unfair advantage in that we started years ahead of the other players now entering the mobile advertising market. It takes time to develop complex mobile technology that incorporates smart functionality, such as the ability to use location and context-relevant information to deliver tailored advertising campaigns," said Scott G. Silk, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president, Action Engine. "While customer deployments and continued innovation remain our top priorities, we also feel it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have important to share our insight to help shape this industry. As acknowledged leaders, we are honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. that so many conference organizers have approached us to speak at their events." At the upcoming conferences, Action Engine executives will present customer success stories of companies that are using their mobile advertising technology to subsidize sub·si·dize tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es 1. To assist or support with a subsidy. 2. To secure the assistance of by granting a subsidy. their content service. Following Action Engine's successful track record with companies like MSNBC.com, many media and telecom corporations are looking to this company for insight into the relatively untamed mobile advertising market, which is still taking form. Upcoming events this month include: March 6 - 7, 2007 Mobile Advertising & Marketing USA Location: Warwick Hotel, New York, NY Speaker: Jim Souders, SVP of Worldwide Field Operations Presentation: Ensuring Correct Ad Placement to Maximize Revenue Generation: MSNBC.com Case Study March 6 - 7, 2007 Montgomery Technology Conference Location: The Fairmont Miramar Hotel, Santa Monica, CA Speaker: Scott Silk, CEO Presentation: Action Engine's History in Mobile Marketing March 26, 2007 Mobile Entertainment Live! 2007 Location: Orange County Convention Center, Orlando, FL Speaker: Jim Souders, SVP of Worldwide Field Operations Presentation: Ask an Expert For the latest events, see: www.actionengine.com/events.html About Action Engine Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine[R] Corporation, the on-device portal company, delivers a breakthrough in mobile application usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. . The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location. solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage[R] and the Mobile Star Awards[TM] are trademarks or registered trademarks of MobileVillage / PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion