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Action Engine Signature Solutions Deliver on Wireless Mega Trends of 2006; Mobile Search, Mobile Advertising, Mobile Entertainment Solutions Lead List of Deliverables for 2006.


BELLEVUE, Wash. -- Shattering the mobile usability barrier, Action Engine(R) Corporation, the mobile application platform leader, today announced the company's Signature Solutions of 2006: Mobile Search, Mobile Advertising and Mobile Entertainment. The solutions deliver content owners, media companies and wireless operators with mobile applications that address many of the key trends emerging in the wireless industry today.

Further supporting the Signature Solutions, the company plans to release the Action Engine Software Development Kit (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
) to speed development of applications that run on the company's award-winning Action Engine Mobile Application Platform(TM).

"In 2005, we brought our superior mobile user experience to a wide array of Java, Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  and Symbian powered devices," said Scott G. Silk, Action Engine president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In 2006, our customers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 us to deliver solutions that utilize our offline features and intuitive menus to capture many of today's hot mobile market opportunities. By creating our Signature Solutions, Action Engine is proactively delivering complete solutions that can be implemented in unprecedented timeframes, thus reducing our customers' time to benefit."

Built using the Action Engine Mobile Application Platform, Action Engine's Signature Solutions of 2006 include:

Action Engine Mobile Search Solution - Action Engine's Mobile Search Solution brings the company's superior user experience to the mobile search and discovery industry. With Action Engine, wireless operators can offer subscribers access to any or all search engines, including in-house and third-party search solutions including Google, Yahoo!, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . The Action Engine Search Solution unites and presents all three categories of mobile search - Web search, local search, and portal search all within a single, consistent user interface.

Visit: http://www.actionengine.com/images/events/mobilesearch/ mobilesearch.html (Due to its length, this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) to access a solution datasheet and a commentary on Mobile Search from Action Engine CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Ted Wugofski.

Action Engine Mobile Advertising Solution - The Action Engine Advertising Solution lets operators and content owners intelligently manage the rotation and insertion of advertisements inside of designated mobile ad spaces using the company's Mobile Application Platform. The Action Engine Advertising Solution works with the platform's learning engine to deliver relevant, targeted advertisements to each consumer, based on recent search request history.

Visit: http://www.actionengine.com/images/events/mobileadvertising /advertising.html (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) to access a solution datasheet and a commentary on Mobile Advertising from Action Engine CTO, Ted Wugofski.

Action Engine Electronic Programming Guide (EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. ) Solution - The Action Engine EPG Solution offers media companies, DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  makers and content owners the ability to deliver entertainment information to consumers with unprecedented speed and ease-of-use. Using the Action Engine EPG Solution, consumers can search for television, music, and video programming, set SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 reminders for shows, purchase entertainment related downloads and schedule their television's digital video recorder See DVR.  (DVR) - all remotely from their phone.

Visit: http://www.actionengine.com/images/events/EPG.html to access a solution datasheet and a commentary on Mobile Entertainment from Action Engine CTO, Ted Wugofski.

Action Engine Software Development Kit - Action Engine's SDK offers the tools necessary for content providers, systems integrators, and wireless operators to develop their own fast and easy-to-use mobile application solutions using the Action Engine Mobile Application Platform. The Action Engine SDK empowers developers to create their own mobile optimized applications that deliver rich offline access to data, seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  with native phone features, 80 percent fewer keystrokes and 20x faster response times than with browser-based solutions.

Visit: http://www.actionengine.com/images/events/SDK.html for a solution datasheet.

All of the Action Engine Signature Solutions are scheduled for availability in mid-2006 and are being demonstrated at the Action Engine exhibit area, AV05, at the 3GSM World Congress in Barcelona, February 13-16th, 2006.

About Action Engine

Winner of the Fierce 15 and Mobile Star Awards, Action Engine(R) Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include SingTel, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Optus, Orange SA, O2, and SMART Communications, Inc. Additional information is available at 425-498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 13, 2006
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