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Action Engine Showcases Breakthrough Wireless Platform in the Microsoft Booth at CES; Free 90-day Trial of Brand-n-Go Turnkey Mobile Applications Pack.


LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced plans to showcase its breakthrough Action Engine Mobile Application Platform(TM) technology in the Microsoft booth (#7145) at the Consumer Electronics Show, January 6-9th, at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. .

"Our goal with Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  software is to provide developers with a platform that is flexible, familiar and supports the creation of unique applications that can run across a range of Windows Mobile-based devices," said Scott Horn, senior director, Mobile and Embedded Inserted into. See embedded system.  Devices Division at Microsoft Corp. "Action Engine Mobile Application Platform takes advantage of these features, offering wireless subscribers an innovative way to access Internet content on the Windows Mobile-based device that best meets their specific needs."

The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. Representing 80 man years, 28 patents pending, and $35 million worth of research and development, the Action Engine Mobile Application Platform delivers a breakthrough in usability for wireless consumers.

Wireless enthusiasts that visit the booth will receive a free 90-day trial of Action Engine's Brand-n-Go(TM), a turnkey mobile applications pack comprising nine popular mobile applications built on the Action Engine Mobile Application Platform. Brand-n-Go gives mobile device users easy access to keyboard- and network-intensive content from leading providers, including Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
, Microsoft MapPoint Microsoft MapPoint is both a technology ("MapPoint Web Service," previously known as MapPoint .NET) and a specific software program created by Microsoft that allows users to view, edit and integrate maps. , eBay, Fox Sports, and Amazon.com.

"People are failing to utilize the valuable information, location, and entertainment services that reside on their wireless devices, because the experience is simply too complex and cumbersome," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Action Engine. "Action Engine's technology removes that usability barrier by creating a new category of interconnected applications that work together to provide an intuitive, responsive, and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 data services experience that gets better with each use. For those disappointed with their current browser-based wireless data services experience, visit Action Engine at CES and experience the difference."

About Action Engine

Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized applications that create an addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
 user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at 425-498-1500, info@actionengine.com and www.actionengine.com.

Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 6, 2005
Words:476
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