Action Engine Reports Outstanding Growth in 2008 for Mobile Applications for Major Media Brands.Action Engine Launches Mobile Applications for AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , MSNBC.com, TiVo, Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , The Wall Street Journal Digital Network, Barron's, MarketWatch, and Golf.com BELLEVUE, Wash. -- Action Engine([R]) Corporation, The On-Device Portal Company[TM] (ODP ODP - Open Distributed Processing ), today announced that it has launched more mobile applications for major media brands than any other on-device portal company in 2008. The company's recent deployments include the following mobile applications and on-device portals currently available to mobile consumers: * AOL MyMobile Beta - http://mobile.aol.com/aolproducts/mymobile * The Wall Street Journal Digital Network Mobile Application - http://online.wsj.com/public/page/mobile_download.html * Sports Illustrated's MySI Mobile - http://sportsillustrated.cnn.com/mysimobile/download.html * TiVo Mobile - http://products.vzw.com/index.aspx?id=news_going_details&app Id=5175 (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) * MSNBC.com Multimedia on Mobile - http://www.msnbc MSNBC Microsoft/National Broadcasting Company .msn.com/id/17692217/ * Barron's Mobile - http://online.barrons.com/public/page/mobile_download.html * MarketWatch Mobile -http://www.marketwatch.com/NewsCommentary/Mobile/Download * Golf.com Course Finder - http://www.golf.com/golf/mobilecoursefinder/download.html "It is clear that the big brands are viewing mobile applications as the future and Action Engine as the company to take them there," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. "Companies, like Apple and Google, have recently placed their strategic bets on the mobile applications market and that has created a new excitement around developing and deploying downloadable services. Mobile consumers are going to benefit from this surge with a tremendous variety of new services and content to download and enjoy on their phones." Many of the applications and on-device portals Action Engine develops for their customers on their Mobile Application Platform (MAP) have banner advertisements displayed throughout them. Collectively, Action Engine customers, including AOL, MSNBC.com, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , and Sports Illustrated, have delivered ads to millions of consumers via on-device portals and mobile applications in the last year. The milestone illustrates adoption of Action Engine's ad-enabled mobile application products, a growing trend towards in-application mobile advertising, and growth in the mobile advertising sector overall. "I believe that custom applications yield the best user experience in mobile," said J. Gerry Purdy, VP and Chief Analyst, Mobile & Wireless, Frost and Sullivan, in his July newsletter. "Due to the launch of the Apple App Store and richer operating environments In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. in a larger number of phones, custom applications will become dominant on phones over the coming five years. It won't be long until you'll scout out the applications that you want on the Web and designate them to be downloaded to your phone. That process is going to greatly enhance the value of the wireless handset for all of us." Action Engine forecasts continued growth for their mobile application and advertising products in the second half of 2008. The company's products are addressing more handsets than ever before with support for Java, Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. , BREW, and Blackberry devices. This year Action Engine also became the first on-device portal company to support social networking See social networking site. social networking - social network features including instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or and user generated content within their applications. As a result, the company has two new social networking applications scheduled to launch with major brands later this year with continued mobile application and on-device portal deployments planned into 2009. About Action Engine Action Engine, the On-Device Portal (ODP) Company[TM], enables media companies and network operators to build, deploy, monetize and manage highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software for numerous companies including AOL, The Wall Street Journal.com, MarketWatch.com, Barron's.com, MSNBC.com, Sports Illustrated, Golf.com, TiVo, Sprint, and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. . Additional information is available at +1-425-498-1500, info@actionengine.com, and www.actionengine.com. Action Engine is a registered trademark. Action Engine Mobile Application Platform and The On-Device Portal Company are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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