Action Engine Report Offers Strategic Insight on New Technology for Reaching the Mobile Consumer.Action Engine Releases Brief on Emerging On-Device Portal Opportunity ORLANDO, Fla. -- Action Engine([R]) Corporation, the on-device portal leader, today announced that they have released a market brief to guide the growing number of media companies and mobile operators who are evaluating on-device portal (ODP ODP - Open Distributed Processing ) technology as the next step in their mobile strategies. The report provides a snapshot of the ODP market, describes the key components that should be evaluated when selecting an ODP vendor, and examines companies that are delivering and deploying ODP solutions today. A copy of the market brief can be obtained by emailing: actionengine@techmarket.com. Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine, stated, "As a veteran player that has deployed multiple ODP applications for media companies and mobile operators, Action Engine has enabled many companies to extend their mobile strategies beyond simple messaging and mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. offerings. The ODP gives mobile users an ever-present, always usable portal into the company's brand. Users don't have to log on to access the portal. They can reach the company brand anytime they turn on their mobile devices. We have issued this analytical report to provide an overview of this growing market to support companies that are looking to make informed mobile investments." Action Engine outlines four critical 'M' factors that are essential for companies seeking to be competitive in ODP arena: 1. Mobile User Experience - superior user experience drives repeat usage and, in turn, increases brand equity. 2. Monetization Monetization The securitization of the gross revenues of a contract. - the ability to generate revenue from mobile content and services, primarily through the use of mobile advertising, is necessary to fund growth. 3. Mass-market Handset Support - support for mass market handsets, including Java, BREW and Smartphones, is key to speeding the uptake uptake /up·take/ (up´tak) absorption and incorporation of a substance by living tissue. up·take n. of ODP services. 4. Manageability - broad management capabilities enable service evolution without burdening and escalating overhead costs overhead costs see fixed costs. . The acceleration of venture capital investment into the ODP market has led to an emergence of many new mobile technology players. To bring some clarity to the intricacies of this growing industry, the report offers insight on the various ODP vendors that media companies can select from and categorizes their different technologies. Silk added, "Competition is what keeps us on the cutting edge in this highly competitive and evolving market. Companies should evaluate long-term stability The long-term stability of an oscillator, the degree of uniformity of frequency over time, when the frequency is measured under identical environmental conditions, such as supply voltage, load, and temperature. , as well as breadth of functionality when selecting their ODP mobile technology vendor." Demonstrations of Action Engine's ODP technology, including the company's recent deployments with TiVo and MSNBC.com, are available by appointment in the Action Engine meeting room 571 at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2007 in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. through March 29. To schedule a meeting, contact actionengine@techmarket.com. About Action Engine Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine[R] Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location. solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel, Optus, MSNBC.com, TiVo, and uVuMobile. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage[R] and the Mobile Star Awards[TM] are trademarks or registered trademarks of MobileVillage / PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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