Action Engine Launches Mobile Advertising Campaign Manager; Catalyst for Enabling Media Companies and Operators to Tap into Lucrative Mobile Advertising Business.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Action Engine(R) Corporation (http://www.actionengine.com/), the mobile application platform leader, today announced the launch of the company's Mobile Advertising Campaign Manager. The user-friendly, Web-based console is designed to enable media companies and operators to easily and quickly insert advertisements into wireless applications built using the Action Engine Mobile Application Platform(TM). The benefits of using the Action Engine Mobile Advertising Campaign Manager include creating and managing entire campaign lifecycles without requiring specialized mobile advertising expertise or piling on huge overhead costs overhead costs see fixed costs. . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent report published by Informa Telecoms & Media, advertisers are forecast to spend over $11.35 billion worldwide advertising on consumers' mobile devices by 2011.(a) This demand has led to many companies scrambling See scramble. to quickly add mobile advertising functionality into their existing mobile services. "Mobile advertising continues to receive global interest from a variety of players in the ecosystem, and we are beginning to see adoption in messaging, mobile web, and mobile video," said Laura Marriott, executive director of the Mobile Marketing Association (http://www.mmaglobal.com/). "Mobile provides the one-to-one dialogue and interaction that brands have long sought for." Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine added, "Our new Mobile Advertising Campaign Manager makes cell phone advertising insertion, management, and reporting a simple task for media companies and operators. It's an out-of-the-box solution that does not require a massive investment and decreases time to market." Action Engine's Mobile Advertising Campaign Manager combines an easy-to-use, Web-based administration console with the company's robust server technology that enables companies to: --Upload and insert unobtrusive banner advertisements in a variety of locations throughout mobile applications --Cache advertisements in offline navigation screens within mobile applications to drive increased impression and click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed --Set rules for the length, frequency, and type of advertising campaigns --Assign keywords that allow for advertisements to be placed with context-sensitivity based on the actions the consumer is performing on the phone --Report on usage statistics, advertising impressions, and advertising click-through rates --Study detailed customer analytics to develop user profiles which improve advertising placement --Provide advertisements that allow the consumer to click-through to perform an action, such as calling an advertiser, launching a video, or answering a polling question --Deploy seamless over-the-air updates to mobile advertising campaigns A demonstration of the Action Engine Mobile Advertising Campaign Manager is available at the Action Engine Booth #504 at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless I.T. & Entertainment 2006 in Los Angeles, through Sept. 14. The company is also showcasing a number of advertising-enabled applications running on Java, BREW (Binary Runtime Environment for Wireless) An application development environment from Qualcomm for enhanced cellphone services (e-mail, games, etc.). BREW is directly supported in the CDMA chipsets from Qualcomm, and BREW-enabled applications work no matter , SavaJe, and Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. powered phones at the event. About Action Engine Winner of the IDC Top 10, the Fierce 15 (http://www.actionengine.com/news/FW%20Special%20Issue%20Third%20 Annual%20Fierce%2015.htm)(b), and the Mobile Star Awards (http://www.mobilevillage.com/awards2005.htm), Action Engine(R) Corporation (http://www.actionengine.com/), the mobile application platform leader, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location. solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. (a) "Mobile Advertising Services; Generating Revenue Through Subsidised Adj. 1. subsidised - having partial financial support from public funds; "lived in subsidized public housing" subsidized supported - sustained or maintained by aid (as distinct from physical support); "a club entirely supported by membership dues"; Content"; Informa Telecoms & Media; authored by Nicky Walton, senior research analyst; published September 2006. (b) Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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