Action Engine Launches MediaPro Mobile Streaming Video and Advertising Service.Introduces the Industry's First Integrated Platform for Delivering On-Device Portals with Mobile Video and Advertising SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Action Engine([R]) Corporation, The On-Device Portal Company[TM], today announced the launch of Action Engine MediaPro, an integrated multimedia service that gives media companies and wireless operators a user-friendly experience for streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and audio content on a wireless device. The new MediaPro service lets customers enhance their on-device portals with rich, on-demand multimedia options that can be advertising enabled. [Editors' Note: Action Engine made the announcement from Booth 1727 at the CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless I.T. & Entertainment 2007 Conference, held this week at the Moscone Center The Moscone Center is San Francisco, California's largest convention and exhibition complex. The complex consists of two main underground halls underneath Yerba Buena Gardens, Moscone North and Moscone South, as well the three-level Moscone West exhibition hall across 4th Street. in San Francisco, CA.] On-demand mobile multimedia continues to be one of the fastest growing services in the wireless industry. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, mobile video revenues in the U.S. totaled $146 million in Q1 2007, growing 198 percent year-over-year. Telephia also found that video consumers had the highest recall of viewing ads on their phones as compared with all data service consumers. "Our customers want user-friendly, easy-to-manage mobile applications that deliver streaming media See streaming audio, streaming video and digital media hub. and video advertisements across a wide variety of devices. With the launch of MediaPro, Action Engine is first to integrate streaming video, mobile advertising and on-device portal technology into a single platform - offering a one-stop-shop for delivering, managing and monetizing mobile multimedia services for our customers," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. Key features of the Action Engine MediaPro service include: * Encoding technology to convert multimedia into the proper formats for streaming on the wireless device * Optimization techniques that automatically detect and accommodate for network bandwidth and device constraints * Hosted content management services * Video and audio usage tracking and reporting services * Advertising insertion, including pre-roll, mid-roll, and post-roll video commercials, and impression reporting * Billing integration and support Action Engine has launched mobile multimedia services for clients such as MSNBC.com and will announce new Action Engine MediaPro customers later this year. For an Action Engine executive commentary on the emerging mobile video market, visit: www.actionengine.com/Docs/executive_commentary/executive_blog.html For more information on Action Engine MediaPro service, visit: http://www.actionengine.com/mediapro.html About Action Engine Action Engine, the On-Device Portal (ODP ODP - Open Distributed Processing ) Company[TM], enables media companies and network operators to build, deploy, and manage highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software to numerous companies including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , MSNBC.com, TiVo, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500, info@actionengine.com, and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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