Action Engine Joins Strategic Microsoft Alliance -- Mobility Partner Advisory Council.Business Editors REDMOND, Wash.--(BUSINESS WIRE)--Feb. 19, 2004 Action Engine Corporation, the leading provider of Advanced Data Service (ADS) solutions for wireless operators, announced today that it has been selected to join as a strategic partner the Microsoft Mobility Partner Advisory Council (MPAC MPAC Muslim Public Affairs Council MPAC Municipal Property Assessment Corporation MPAC Muslim Public Affairs Committee MPAC Missouri Precision Agriculture Center MPAC Member Political Action Conference MPAC Medicare Payment Advisory Commission ). Action Engine was selected among a strong list of companies based on its business viability, product excellence and maturity, customer success and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" with wireless carriers, as well as its commitment to the Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. platform. This year marks the second anniversary of Microsoft's MPAC program, which was formed to build and foster stronger relationships between Microsoft and companies that develop mobility solutions. The council also serves as a forum to garner focused feedback on Microsoft platforms, and to provide new technical, marketing and business development opportunities to companies that use Microsoft technology in the mobility space. "Software is the key to enabling a new generation of telecommunication business offerings aimed at meeting the demands of service providers and their customers, and driving new revenue streams," said Julie Wymetalek, manager of the MPAC program at Microsoft Corp. "The goal of MPAC is to provide an atmosphere where Microsoft can work with leading companies like Action Engine to foster the development and delivery of next-generation mobile and computing technologies that help spur industry growth." Action Engine's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder Craig Eisler commented, "We are pleased that Microsoft recognizes Action Engine's Advanced Data Services software solution as a strong and rapidly growing category of mobile technology. MPAC provides a tremendous forum for market-leading companies like Action Engine to network and collaborate across the industry, and more importantly, within the wireless ecosystem. The combined success of MPAC partners has already begun to fuel a new era in mobile technology and we are excited to be deepening our engagement and on-going relationship with Microsoft through this effort." Action Engine leads the industry as the first company to deliver a feature-rich, carrier-grade ADS solution that enables mobile operators to easily and economically develop and deploy a differentiated and custom-branded suite of data services that functions across multiple device types and mobile operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , including Microsoft's Windows Mobile-based 2002 and 2003 Smartphone, and 2002 and 2003 Pocket PC, and 2003 Pocket PC Phone Edition A Pocket PC with telephone capability. It is the combination of Microsoft's Pocket PC and Smartphone platforms. See Pocket PC and Windows Mobile. . Unlike legacy technologies that have failed to catalyze wireless data adoption, Action Engine's technology optimizes both device and network usage through its 'smart client' approach -- providing them with a rich and intuitive user experience, unparalleled network efficiency and convenient and always-available access to applications and data independent of a network connection. Consequently, Action Engine is helping global wireless operators improve bottom line performance by successfully driving data usage, adoption and customer loyalty. About Action Engine Corporation Action Engine Corporation is the pioneer and world's leading provider of Advanced Data Service solutions for global wireless carriers. The company's software solution has been deployed by a robust list of global carriers that include Orange SA (FOREIGN OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : ORGEF), mmO2 (NYSE NYSE See: New York Stock Exchange :OOM) (LSE LSE - Language Sensitive Editor :OOM), SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc., among others. Founded in 2000, Action Engine is privately held with headquarters in Redmond, Washington Redmond is a city in King County, Washington, USA. It is situated on the eastern edge of the Seattle urban area, in what is known as the Eastside. In 2003 the Census Bureau estimated the city population was 46,391. . Additional information is available at www.actionengine.com. NOTE TO PRESS: If you would like additional information on Action Engine Corporation and its ADS solution, please view the Action Engine Press Center at http://www.actionengine.com/News or contact Kristine Szarkowitz at kszarkowitz@actionengine.com. Action Engine and the Action Engine logo are trademarks or registered trademarks, in the United States and certain other countries, of Action Engine Corporation. |
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