Action Engine Expands Services for Mobile Operators with Microsoft MapPoint .NET Location-Based Services.Business Editors/High-Tech Writers 3GSM World Congress 2003 CANNES, France--(BUSINESS WIRE)--Feb. 19, 2003 Rich New Services for Smartphone and Pocket PC Phone Edition A Pocket PC with telephone capability. It is the combination of Microsoft's Pocket PC and Smartphone platforms. See Pocket PC and Windows Mobile. Offer Improved User Experience Action Engine (www.actionengine.com) today announced the availability of Microsoft MapPoint Microsoft MapPoint is both a technology ("MapPoint Web Service," previously known as MapPoint .NET) and a specific software program created by Microsoft that allows users to view, edit and integrate maps. .NET location-based services See mobile positioning. (LBS (Location-Based Services) See mobile positioning. ) on the Action Engine Mobile Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. Platform for devices powered by Microsoft Windows Powered Smartphone software and Microsoft Windows Powered Pocket PC Phone Edition software. The addition of location technology provides mobile operators new revenue opportunity with deployment of expanded services to customers. Additionally, the two companies will work together on joint marketing and sales efforts targeting mobile network operators. "Location-enabled services for devices represent a virtually untapped revenue stream for operators, while giving customers a more meaningful experience," said Michael Graff, general manager of the MapPoint Business Unit at Microsoft Corp. "With the combination of Action Engine and MapPoint .NET services, customers have fast and easy access to a wealth of location-enabled data and capabilities within the context of what they naturally want to do with a device." MapPoint .NET seamlessly integrates with other applications running on the Action Engine Mobile Web Services Platform and offers smart device users the ability to access business listings, conduct proximity searches for points of interests such as restaurants, hotels and movie theaters, combined with maps, directions, and routing capabilities. With the Action Engine Mobile Web Services Platform, network operators can create, manage and deploy browserless data applications that fully exploit the capabilities of smart devices and operating systems. "Expanding our relationship with Microsoft by adding this very compelling application to our offering is an important milestone for Action Engine and a significant value add for our customers," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Craig Eisler. "Mobile Network Operators now have one more great reason to choose Action Engine as they focus on the best ways to build wireless data revenues. We look forward to working with Microsoft to make this exciting capability available to the Mobile Operator community." The Action Engine Mobile Web Services Platform is a client-server solution for smart devices that, by using a thick client, provides a rich and easy-to-use experience, unparalleled network efficiency, and convenient and always-available access to applications and data independent of a network connection. Action Engine provides a free downloadable SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). for its Mobile Web Services Platform that allows developers to build smart client, smart server applications using industry standard XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. . These applications then run on top of the Mobile Web Services Platform on smart device operating systems like Microsoft Smartphone and Pocket PC Phone Edition. Action Engine also provides a comprehensive Over-The-Air Device Management Platform that simplifies device configuration, device registration, software maintenance, service provisioning, security, wireless data backup/restore, applications downloads, and more. About Action Engine Action Engine's browserless Mobile Web Services Platform delivers a superior user experience and access to web services, also called connected applications, and personal data from smart mobile devices. With Action Engine's evolutionary "smart software for smart mobile devices," carriers and wireless network operators, smart device manufacturers, and enterprises can rapidly deploy mobile web services that are easy to use and manage, are network efficient, and do not require a constant network connection. For more information visit www.actionengine.com. Our network operator customers include Orange SA (FOREIGN OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :ORGEF) and mmO2 (a) (NYSE NYSE See: New York Stock Exchange :OOM; LSE LSE - Language Sensitive Editor :OOM). (a) Note to Editors: The 2 in mmO2 should be subscript. |
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