Action Engine Executives Speaking Worldwide at Mobile Events; Wireless Content and Services, Browser versus UI, and the Future of Mobile Entertainment among the Topics Presented.BELLEVUE, Wash. -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced that several of its senior executives have been selected to speak at industry events around the world, including: Mobile Technology 2005 in Palm Springs, California Palm Springs is a famed Riverside County, California desert resort city, approximately 110 miles (177 km) east of Los Angeles and 140 miles (225 km) northeast of San Diego. As of the 2000 census, the city population was 42,807. , on November 7-9 Steve Roberts
--Current consumer reactions to mobile data services --What has/hasn't worked with operator launches of data services --How subscribers can access and operate mobile content without suffering through hundreds of keystrokes and painful between-click waits --Predictions for achieving widespread adoption of mobile data services Informa's Mobile Application Platforms and OS in Vienna, Austria, on November 8-10 Mike Kent, vice president of EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. at Action Engine, will participate in a debate on "Contracting and Comparing Methods of Content Provision: Browser versus UI" on November 10th at 12:10 p.m. at Mobile Application Platforms and OS. Among the topics to be debated: --The UI/Browser as a key means of customizing the handset --Raising ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. -- Is push or pull of content more effective? --Operator and third party branding through the MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. -- a consideration of the opportunities offered by both the UI and browser Mobile Entertainment Market (MEM (MicroElectroMechanical) See MEMS. ) Asia in Singapore on November 9-10 Jim Souders, vice president of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Asia Pacific at Action Engine, will present a session on "The Future of Mobile Entertainment" on November 10th at 4:20 p.m. at MEM Asia. Souders will discuss: --What can operators do differently to drive mass adoption of mobile data services in the future? --Insights into what has worked for Smart Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. Fierce Wireless Webinar -- Listen to the recent broadcast at http://fiercemarkets.breezecentral.com/p74965367/ Ted Wugofski, chief technology officer at Action Engine, and recognized mobile analyst, Elliott Drucker, explore the following topics: --Mobile Data Services Challenges --Operator Case Studies -- What's Working / What Isn't? --Step to Achieving the Elusive ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). in Mobile Data Services --Lessons Learned: Drucker's 7 Rules of Mobile Data User Experience Wireless Expo 2005 online tradeshow on November 17 Action Engine will be participating in the Wireless Expo 2005 online tradeshow, featuring a wide range of exhibits along with a comprehensive conference program devoted to emerging technologies. The complete conference program includes separate tracks devoted to Networks and New Media -- with a total of eight different sessions featuring expert panel discussions and live audience Q&A. To visit the Action Engine booth, show attendees are required to register at www.wirelessexpo.net. Action Engine has just released the newest version of its ground-breaking Mobile Application Platform and signed new customers, including Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Optus, and others. At several of the events above, Action Engine will be demonstrating how wireless users can improve their mobile experience with 80% fewer key strokes and 20x faster response times. About Action Engine Winner of the Fierce 15 of 2005 and Mobile Star Awards, Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications that create an addictive ad·dic·tive adj. 1. Causing or tending to cause addiction. 2. Characterized by or susceptible to addiction. addictive ( user experience. The company's software has been deployed by a robust list of global wireless operators that include Sprint PCS, Optus, Orange SA, O2, and SMART Communications, Inc. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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