Action Engine Executive, Jim Souders, Speaks at Off-Deck Mobile Content Conference.Souders Reveals How Advanced Mobile Technologies Are Being Used to Drive New Revenue Streams across the Value Chain BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif. -- Action Engine([R]) Corporation
What: Jim Souders, SVP Worldwide Operations at Action Engine will join
Kathy Volpi, Director Product Management and Marketing at U.S.
Cellular and Michael Bayle, Senior Director Search Marketing at
Yahoo! to discuss "How Can The Mobile Search Revenue Pie Be Best
Divided To Satisfy All?". This panel discussion will examine the
new revenue streams that mobile search technologies are creating
and explore the winners and losers in the mobile search race.
Immediately following the panel discussion, Jim Souders will
also present a keynote address on "New Technologies Driving New
Revenue Potentials". He will discuss how off-deck content,
particularly in the case of mobile search, is increasingly being
used to effectively and profitably climb over the walled gardens
put in place by many mobile operators.
Who: Jim Souders, Senior Vice President of Worldwide Operations,
Action Engine
When: Tuesday, January 30, 2007
Panel: 11:55 a.m. - 12:30 p.m. PST
Keynote Presentation: 12:35 p.m. - 1:00 p.m. PST
Where: Beverly Hilton Hotel
9876 Wilshire Boulevard
Beverly Hills, CA 90210
Details: Jim Souders, who brings over 20 years of wireless
telecommunications experience to Action Engine, will examine the
successes and challenges associated with launching applications, like
mobile search, to consumers. He will present lessons learned from
deployments from a variety of mobile operators and content providers,
and discuss which players are well positioned to increase their
revenue share in this growing area.
During this keynote, participants will learn answers to the following
questions:
1. How can new technologies improve the user experience to create
viable revenue streams?
2. What are the most effective ways to deliver mobile applications to
consumers?
3. What are the technical obstacles that restrict development of
mobile search, and how can they be overcome?
4. What is the future of mobile search and the mobile application
market?
For more information on the Off-Deck Mobile Content 2007 conference, which takes place from January January: see month. 30- February February: see month. 1, please visit Informa's event website. About Action Engine Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine([R]) Corporation, the on-device portal company, delivers a breakthrough in mobile application usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. . The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server An architecture in which the user's PC (the client) is the requesting machine and the server is the supplying machine, both of which are connected via a local area network (LAN) or wide area network (WAN). approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location. solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel SingTel Singapore Telecommunication , Optus, MSNBC.com For the cable news channel, see . MSNBC.com is the news website for the NBC News family, with content from its own news staff, the cable television news channel MSNBC, NBC shows such as Today, NBC Nightly News and Dateline NBC , TiVo, and smarTVideo. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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