Action Engine Emerges as Leader in On-Device Mobile Advertising.Mobile Advertising Is Becoming the Catalyst that Will Make Mobile Services Affordable for the Average Consumer and Drive a New Source of Revenues for Media Companies BELLEVUE, Wash. -- Action Engine([R]) Corporation, the on-device portal leader, today announced that the company was highlighted in a recent report by Pyramid Research as a leader in on-device mobile advertising. The report "Mobile Advertising, More Money: Dissecting dis·sect tr.v. dis·sect·ed, dis·sect·ing, dis·sects 1. To cut apart or separate (tissue), especially for anatomical study. 2. Next Generation MNO Advertising Strategies" reviews the mobile advertising value chain and examines the strengths and weaknesses of different mobile advertising mediums. "There are four types of mobile media that will enable brands to build presence in a manner that is appropriate to nurturing a stable and long lasting relationship with mobile subscribers: SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , Mobile Web, Mobile Video/TV, and Downloadable Applications and Content," said Nick Holland, senior analyst and author of the report at Pyramid Research. "Advertising embedded Inserted into. See embedded system. in downloadable applications will become increasingly pervasive as brands recognize opportunities for content sponsorship and the benefits of being part of a less transient medium than WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and mobile TV. Action Engine has developed a significant level of expertise in on-device advertising that may make them an indispensable component for a downloadable application strategy." "With the worldwide mobile phone market approaching one billion units shipped this year, the big brands are obviously looking to the wireless device as the next strategic medium to reach their customers. Mobile advertising is the catalyst that will make mobile services affordable for the average consumer and will drive a new source of revenues for media companies," said Scott G. Silk, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president, Action Engine. "Our technology provides a permanent home for brands on the mobile device, and by avoiding the painful download times associated with most browser-based mobile advertising solutions, we can drive greater impressions and click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed for mobile advertisers." Action Engine launched one of the first mobile advertising subsidized sub·si·dize tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es 1. To assist or support with a subsidy. 2. To secure the assistance of by granting a subsidy. downloadable application solutions with MSNBC.com earlier this year. A case study on that project is available for download at: www.actionengine.com/docs/awards/MSNBC_CaseStudy.pdf. The company also recently announced that it was selected as the on-device portal provider for media/content companies and mobile operators including TiVo, Globe Telecom, and smarTVideo, among others. About Action Engine Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine[R] Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location. solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel, Optus, MSNBC.com, TiVo, and smarTVideo. Additional information is available at +1(425) 498-1500 [Americas/AsiaPac], +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage[R] and the Mobile Star Awards[TM] are trademarks or registered trademarks of MobileVillage / PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. 
Action Engine is a third tier, mickey mouse company with little prospect for the future. I take it a lot has changed since this press release was issued
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