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Action Engine Challenges Browser Competitors to Prove Superiority of Mobile Content Access with Browserless Platform at 3GSM.


REDMOND, Wash. -- Free Smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA).  Giveaways, Brand-n-Go(TM) Europe Demo, Live Mobile TV, Roadmap to Java Among Company's 3GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992.  Highlights

Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced the Action Engine Challenge and free smartphone giveaways among several promotions to be offered at the 3GSM World Congress being held in Cannes, France from February 14-17, 2005. The no-risk promotions are intended to make it easier than ever for mobile device users to test drive the Action Engine Mobile Application Platform(TM) and its Brand-n-Go(TM) applications.

"Action Engine makes bold claims regarding the highly intuitive, responsive, and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 mobile applications running on our platform," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Action Engine. "This show is our opportunity to prove our speed and ease of use to some of the world's most sophisticated mobile users. Our work with Microsoft and other key partners demonstrates our commitment to aggressively expand the reach and capabilities of the Action Engine Mobile Application Platform."

Promotions surrounding 3GSM include:

--The Action Engine Two Minute Challenge. Show attendees and Action Engine competitors are invited to race against the Action Engine team to complete data services requests. Challengers will use a mobile phone with a WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
 to complete a task assigned by Action Engine. The Action Engine team will execute the same task using a mobile phone running Brand-n-Go, the Action Engine turnkey See turnkey system.  mobile applications pack. Action Engine will demonstrate that the speed of Brand-n-Go cannot be surpassed by any browser-based alternative. All challengers will receive a free copy of Brand-n-Go for competing.

--Free smartphone giveaways. Action Engine will hold 20 drawings throughout the show to give away free smartphones loaded with the Brand-n-Go applications pack to attendees visiting the Action Engine Mobile Solutions Center. Attendees must be wearing an Action Engine sticker to be eligible to win. The Action Engine team will be handing out the stickers throughout the convention halls.

--Free download. Mobile users who would like to experience the speed and ease of use of Brand-n-Go, but are not attending 3GSM, are invited to visit Action Engine online at www.actionengine.com. When users click on the flashing red key that invites them to "Take an Action Engine Test Drive," they will receive a free 90-day trial of Brand-n-Go to load on their Windows mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  device.

Other must-see highlights in the Action Engine showcase at 3GSM include:

--Highlighting the power of the Action Engine Mobile Application Platform, the company will be demonstrating Brand-n-Go in the Action Engine Mobile Solutions Center across from Hall Four.

--Action Engine will be previewing a version of Brand-n-Go for the European market.

--Microsoft will be demonstrating Brand-n-Go to visitors in its Windows Mobile theater and will give away free Secure Digital (SD) cards loaded with the Brand-n-Go software from Action Engine.

--Action Engine is working with a key partner, SmartVideo Technologies to add live streaming television to Brand-n-Go and will preview the technology at 3GSM.

--Action Engine will also be announcing its 2005 product roadmap to Java phones and beyond.

About Brand-n-Go

The Action Engine Brand-n-Go(TM) turnkey mobile applications pack shatters the usability barrier that is preventing mobile subscribers from enjoying and frequently accessing content on their mobile phones. Brand-n-Go delivers intuitive, responsive, and personalized access to mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  content from leading providers including eBay, FOX Sports, Amazon.com, Microsoft MapPoint Microsoft MapPoint is both a technology ("MapPoint Web Service," previously known as MapPoint .NET) and a specific software program created by Microsoft that allows users to view, edit and integrate maps. , AccuWeather, Zap-2-It Movies, Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 News and Stocks, and Restaurant Row.

For end-users, Brand-n-Go provides a wireless interface to content that is far superior to traditional browser-based solutions. For the first time, users of high-end mobile devices have access to interconnected applications that cross-share data and integrate with the capabilities of the phone, allowing the user to accomplish tasks easily and efficiently. Brand-n-Go meets the demands of wireless subscribers for a user experience that works in spite of small keypads, small screen displays, and unreliable data connections.

For wireless operators, Brand-n-Go provides a no-risk method to bring to market an unparalleled mobile applications experience in unprecedented timeframes. Offering a complete solution, Brand-n-Go includes applications, content, custom branding, support and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , allowing wireless operators to simply take the suite of nine interconnected applications, place their brand on it, and go to market.

About Action Engine

Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized applications that create an addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
 user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at 425-498-1500, info@actionengine.com and www.actionengine.com.

Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2005
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