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Action Engine CEO Wins Mobile Star Award.


Scott G. Silk Recognized as Visionary in Wireless Services

BELLEVUE, Wash. -- Action Engine([R]) Corporation, the on-device portal leader, today announced that it has won a Silver Mobile Star Award[TM] from MobileVillage[R], the 14-year leader in market development and news services about mobile technology. The award named Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Action Engine, as a Visionary in Wireless Services.

The fifth annual Mobile Star Awards[TM] aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile[R], MobileVillage's free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

"The Mobile Star Awards program has grown along with the mobile industry," says MobileVillage Editor Gary Thayer. "This year we saw hundreds of entries in about 60 categories, and nearly 1,000 people took the time to cast votes. The Mobile Star Awards are unique in that the judges are Go Mobile[R] readers. These people have a great knowledge of mobile products and success stories, and are eager to share that knowledge with the world."

Since joining the company in 2004, Silk executed on several key strategic decisions that directly led to the company's recent wins with leading media companies and mobile operators, including Globe Telecom, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. In his role as CEO, Silk has led Action Engine to:

1. Create a best-in-class On-Device Portal Platform that overcomes the usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab.  barriers of the mobile device, including screen size, keyboard, and memory and network constraints CONSTRAINTS - A language for solving constraints using value inference.

["CONSTRAINTS: A Language for Expressing Almost-Hierarchical Descriptions", G.J. Sussman et al, Artif Intell 14(1):1-39 (Aug 1980)].
.

2. Enhance the platform to support a wide-variety of mass-market mobile devices, including those powered by Java, BREW (Binary Runtime Environment for Wireless) An application development environment from Qualcomm for enhanced cellphone services (e-mail, games, etc.). BREW is directly supported in the CDMA chipsets from Qualcomm, and BREW-enabled applications work no matter , Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. , and Symbian.

3. Showcase the power of the platform through a suite of signature solutions that target customer needs in key strategic wireless areas including mobile advertising, mobile search, location-based services See mobile positioning.  (LBS (Location-Based Services) See mobile positioning. ), and mobile entertainment.

4. Broaden the company's go-to-market strategy to focus on two key customer bases: established media companies and leading edge mobile operators.

As a direct result of the execution of Silk's vision, Action Engine has seen dramatic growth in 2006. The company was also recognized as one of the top 15 emerging wireless companies by Fierce Wireless and was voted one of the top 10 mobile entertainment and content companies by the analyst group IDC.

A list of winners in each of this year's award categories is posted at http://www.mobilevillage.com/awards.htm.

About MobileVillage[R]

A pioneer in developing the enterprise mobile technology market since 1993, MobileVillage[R] / PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  Inc. is a market and solutions development company dedicated to advancing mobile and wireless enterprise computing Refers to information technology in the larger company. See enterprise data and enterprise networking.  within select vertical and horizontal market Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software. Contrast with vertical market.  segments. The company has fostered countless technical and professional alliances through conferences; news; product promotions and awards; and "Best of Breed" solution identification. Visit MobileVillage online at www.mobilevillage.com.

About Action Engine

Winner of the IDC Top 10, the Fierce 15, and the Mobile Star Awards, Action Engine[R] Corporation, the on-device portal company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform[TM] introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location.  solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Globe Telecom, Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at +1(425) 498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. MobileVillage[R] and the Mobile Star Awards[TM] are trademarks or registered trademarks of MobileVillage / PDA Inc. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 24, 2006
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