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Action Engine Brings Breakthrough Mobile User Experience to Java Phone Market.


REDMOND, Wash. -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced plans to bring their breakthrough Action Engine Mobile Application Platform(TM) and Brand-n-Go(TM) Mobile Applications Pack to Java-enabled mobile phones. With Java support, the same intuitive, responsive, and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 Action Engine user experience people have enjoyed on Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  and Symbian devices will be possible on the millions of phones and devices running the Java platform Running Java programs under the Java Virtual Machine (JVM). Java "platform" refers to the running of Java programs versus Java itself, which is a programming language. Java programs are machine independent and run intact on any hardware platform that has a Java interpreter (JVM). .

Available in September, the Java version of Action Engine Mobile Application Platform will let wireless subscribers access news, weather, sports scores, driving directions, and more on their Java phones using 80% fewer keystrokes and getting results 20x faster than with the phone's browser. With the Action Engine Mobile Application Platform, Java phones remember a subscriber's most recent requests, learn their preferences and usage patterns, and then tailor and refine their operation to better meet a subscriber's needs over time.

"Java is the most ubiquitous development platform for mobile applications," said John Jackson John Jackson may refer to:

Politics:
  • John Jackson (Gold Coast), colonial governor in Gold Coast, (now Ghana)
  • John Jackson (Tampa), mayor of Tampa, Florida
  • Sir John Jackson, 1st Baronet (1763-1820), British businessman and MP for Dover
, senior analyst of the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "Sixty percent of all handsets sold worldwide in 2005 will support Java, and the installed base of handsets exceeds 500 million devices. Action Engine's port to Java benefits mobile operators and users by delivering highly intuitive access to mobile Java applications A Java program that is run stand alone. The Java Virtual Machine in the client or server is interpreting the instructions. Contrast with Java applet. See servlet. ."

Ted Wugofski, chief technology officer of Action Engine, added, "By expanding our addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be  market base through support for Java devices, we can offer mobile operators the ability to give millions of frustrated frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 data services users a better alternative for accessing content wirelessly. Our Java release will set a new standard for what subscribers should expect when using data services on their mobile devices."

The Java version of the Action Engine Mobile Application Platform is being built using the Java MIDP (Mobile Information Device Profile) A programming interface (API) for cellphones and pagers for the Java 2 Platform, Micro Edition (J2ME). It provides support for a graphical interface, networking and storage of persistent data for "MID Profile" applications,  2.0 specification and will be small enough in size to be provisioned over-the-air to a mobile device. The Java release will also maintain the favorite features that Action Engine has become known for, including integration between Action Engine Mobile Application Platform applications, as well as with the phone's email, contacts, calendar, dialer, and SMS/MMS functions. Only integrated Action Engine application suites meet the subscriber's demand for multi-function user-friendly mobile applications.

For more information on the Java version of the Action Engine Mobile Application Platform, please read the technical brief at www.actionengine.com/News/PressKit/JavaTechnicalBrief.pdf, or call 425-498-1500 or email info@actionengine.com.

About Action Engine

Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at 425-498-1500, info@actionengine.com and www.actionengine.com.

Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 26, 2005
Words:539
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