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Action Engine Appoints Vice President of North America and Asia; Positions Company for Accelerated Growth in Key Markets.


REDMOND, Wash. -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced the appointment of Jim Souders as vice president of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Asia Pacific. Jim brings to Action Engine over 20 years of wireless telecommunications experience working for companies, such as US West, GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
, Objective Systems Integrators (OSI (1) (Open System Interconnection) An ISO standard for worldwide communications that defines a framework for implementing protocols in seven layers. Control is passed from one layer to the next, starting at the application layer in one station, proceeding to the ), Wavelink Corporation, and Dorado dorado: see dolphin (fish).  Software. As vice president of North America and Asia Pacific, Souders will lead the company's efforts to grow the customer base and develop high impact partnerships with key strategic partners.

"Jim's strong leadership skills, wireless expertise, and history of exceptional sales and business development achievements will build on Action Engine's position as the dominant player in the mobile application platform market," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Action Engine. "As Action Engine takes its mobile data services experience deeper into North America and Asia, Jim has the ideal knowledge base and skill set to lead the effort."

Prior to joining Action Engine, Jim was vice president of worldwide sales for Wavelink Corporation, a leading provider of software solutions for the development of mission-critical wireless applications and mobile devices. While at Wavelink, Souders significantly increased revenues year over year and established numerous strategic alliances with equipment manufacturers, system integrators, and independent software vendors

worldwide. Prior to Wavelink, Jim was executive vice president of sales and marketing at OSI. While at OSI, Jim played a key role in growing annual revenue from $5 million to $75 million for the publicly held company.

"It is clear that Action Engine has the capabilities to truly revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 the wireless data services experience," said Jim Souders, vice president of North America and Asia Pacific of Action Engine. "I look forward to being part of the proven and talented team that offers operators, handset manufacturers, content providers, and consumers a better way to use and enjoy mobile applications."

Other recent announcements for Action Engine include: "Selection as one of the FierceWireless Fierce 15 Top Emerging Wireless Companies of 2005," "Planned Support for the New Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  5.0 Software," and "Launch of the Action Engine Developer Network." For more information on the Action Engine Mobile Application Platform, please visit the new Action Engine Website at www.actionengine.com, call 425-498-1500, or email info@actionengine.com.

About Action Engine

Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 applications that create an addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
 user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, O2, and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Action Engine has been honored as one of the Fierce15 of 2005, reinforcing the company's position as an innovative leader who is transforming the mobile application platform market. Additional information is available at (425) 498-1500, info@actionengine.com, and www.actionengine.com.

Action Engine is a registered trademark and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 24, 2005
Words:552
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