Action Engine Appoints Vice President of EMEA; Mike Kent to Spearhead the Action Engine European Expansion Programme.REDMOND, Wash. -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced that it has appointed Mike Kent as the Vice President of EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. . Mike has been appointed to spearhead Action Engine's European expansion programme with responsibility for growing Action Engine's European footprint. Specifically, Mike will bring the Fierce15-rated Action Engine Mobile Application Platform and turnkey Brand-n-Go mobile applications pack to operators across Europe. To implement this, Mike has already added two highly experienced sales and two pre-sales directors. Mike's team will have responsibility for initiating his business development and marketing strategies throughout the European geography. Mike draws on an extensive background in sales and marketing within small and large mobile and wireless companies across the value-chain. Prior to joining Action Engine, Mike was a director at Magic4, and more recently Openwave, where he was responsible for European and American sales and global marketing. During his time at the company, Mike successfully negotiated the single largest industry-wide messaging deal with Qualcomm. Mike also holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration with distinction from Manchester Business School Manchester Business School (MBS) is the business and management school of the University of Manchester in England. The Independent wrote, in 2006, that MBS is "one of the grand old men of British business schools",[1] in the UK. Scott Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine said: "The European mobile and wireless market is very much a 'perfect storm.' Smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA). and Java handset penetration Handset penetration is a term generally used to describe the number of people (usually as a percentage) within a specific population owning handsets (mobile phones). For example handset penetration in most West European countries stands at over 50% as of 2004. is very high, and faster networks and more sophisticated mobile applications are now routinely available. Against this backdrop, end users are moving through the cycle of adoption towards an implicit understanding of what can be achieved over mobile and wireless networks. "Action Engine needed someone who understood these market cues to guide the company through its expansion into Europe. Mike has demonstrated an excellent industry pedigree pedigree Record of ancestry or purity of breed. Pedigrees of domesticated animals are maintained by governmental or private record associations or breed organizations in many countries. that made him the ideal candidate for the job." Mike Kent, Vice President of EMEA said: "The Action Engine proposition is compelling -- its browserless client/server platform allows users to access and use mobile applications with 80% fewer keystrokes and 20X faster response times than browser-based alternatives. The user experience is greatly enhanced, increasing the likelihood of repeat usage and ultimately driving ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. for operators. "I am looking forward to being a strategic member of the Action Engine team, taking content and application delivery to the next level in Europe." The news follows the recent announcement that the Action Engine Mobile Application Platform and Brand-n-Go have been optimised for Java-enabled mobile devices, as well as supporting Symbian Series 60 and Windows mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. devices. Action Engine has also laid the foundation to build an Action Engine Developer Network for independent software vendors and developers. By providing its Software Development Kit, training, marketing and sales support to developers seeking to participate in the program, Action Engine certified partners will be able to rapidly develop feature-rich mobile applications at a fraction of the cost of building native applications. About Action Engine Winner of the Fierce 15 of 2005, Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, O2, and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at +1(425) 498-1500, +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com. Action Engine is a registered trademark and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners. |
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