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Action Engine Appoints Chief Product Officer; Former WatchMark CEO to Drive Mobile Solutions that Shatter the Usability Barrier to Rich Data Services.


REDMOND, Wash. -- Action Engine Corporation, the world leader in mobile applications experience software, today announced the appointment of Steve Roberts
For the American journalist and writer, see Steven V. Roberts
For the UK Subs drummer, see Steve Roberts (musician), for the "technogeek" see Steven K. Roberts.
 as Chief Product Officer. In this role, Roberts will lead the company's product development team as they deliver innovative mobile application platform solutions that encourage the widespread adoption of rich data services. Prior to joining Action Engine, Roberts was founder, president, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and chairman of WatchMark Corporation, the premier provider of service quality management (SQM SQM Square Meters
SQM Software Quality Management
SQM Sky Quality Meter
SQM Service Quality Management
SQM Signal Quality Monitoring
SQM Stable Queue Manager
SQM Surface Quality Monitor
SQM Supplier Quality Manual
SQM Signal Quality Monitor
) systems for the wireless industry.

"Steve's career is a testament to his entrepreneurial spirit and remarkable track record as a thought-leader in the wireless industry," said Scott G. Silk, president and CEO of Action Engine. "Steve brings a rare combination of deep technical acumen and unrivaled business insight that will allow him to immediately contribute to Action Engine's dominance in the mobile application platform space."

Roberts added, "The promise of mobile data services remains largely unrealized due to the complexity and frustration associated with each use. Action Engine's breakthrough technology provides a mobile applications experience that is simply unattainable in a browser-based environment. We make it possible for wireless subscribers to enjoy the power of rich data services on their mobile devices in the most intuitive, responsive and personalized manner available today."

As a key member of the company's executive management team, Roberts brings to Action Engine over 25 years of wireless telecommunications experience. Prior to founding WatchMark Corporation, he was vice president of operations and customer service for T-Mobile UK, where he was involved in the original PCN 1. PCN - Program Composition Notation.
2. (communications) PCN - Personal Communication Network.
 license applications that built the T-Mobile network. Roberts also worked for US WEST at NewVector Group, where he served as executive director of technology and information technologies. Roberts began his wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 career at AT&T Bell Laboratories where he was responsible for the software architecture in the development of Bell Lab's cellular systems.

In 2002, Roberts was recognized as a finalist in the Ernst and Young Entrepreneur of the Year Award in the Technology division for the Pacific Northwest. Roberts graduated from Washington State University Washington State University, at Pullman; land-grant and state supported; chartered 1890, opened 1892 as an agriculture college. From 1905 to 1959 it was the State College of Washington.  with a BS in Electrical Engineering electrical engineering: see engineering.
electrical engineering

Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics.
 and then completed his MS in Computer Information and Control Engineering at the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. . Roberts currently resides in Sammamish, Washington Sammamish is an Eastside suburb of Seattle, in King County, Washington, United States. It was incorporated in 1999. The population was 34,104 at the 2000 census. History
The Sammamish Plateau was part of unincorporated King County for most of its history.
.

About Action Engine

Action Engine Corporation is the world leader in mobile applications experience software. Applications that run on the Action Engine mobile application platform make it possible for wireless customers to access rich content, such as news, sports, movie times and driving directions over 20x faster than with traditional browser-based solutions. By absorbing the complexities of deployment, Action Engine's turnkey solutions enable organizations to deliver an intuitive, responsive and personalized data services experience in unprecedented timeframes. The company's software solutions have been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. among others. Founded in 2000, Action Engine is privately held with headquarters in Redmond, Washington. Additional information is available at www.actionengine.com.

All products and brand names are trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 30, 2004
Words:503
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