Action Engine Adds Windows Mobile 6.0 to Expansive List of Supported Mobile Devices.Company Leads the Market in Cross-Platform, Mass Market Device Support for Mobile Applications BELLEVUE, Wash. -- Action Engine([R]) Corporation, The On-Device Portal Company[TM], today announced support for Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. 6.0 powered devices. This enables Action Engine's media company and mobile operator customers to extend their on-device mobile services to some of the latest handsets on the market, including the recently released T-Mobile DASH and WING phones. "Device support is the most critical issue facing any mobile application developer today," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. "Media companies and content providers must deliver their wireless data services on today's most popular handsets to get the consumer reach necessary to drive uptake uptake /up·take/ (up´tak) absorption and incorporation of a substance by living tissue. up·take n. and generate significant revenues. Action Engine considers wide device support an essential component of our offering, and we are pleased to be one of the first ODP ODP - Open Distributed Processing vendors to support the newest Windows Mobile 6.0 powered devices." Analysts predict that the Windows Mobile operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. will see substantial market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" over the next three years. Analyst firm IDC forecasts that Windows Mobile will experience the largest growth of any mobile operating system worldwide, at 75.6 percent, through the year 2010. Action Engine continues to lead the market in cross-platform device coverage for embedded Inserted into. See embedded system. mobile data services. The addition of Windows Mobile 6.0 powered devices expands on Action Engine's current support for the most popular Java, BREW, and Windows Mobile 5.0 devices in the market today. One of the first Action Engine customers to launch on Windows Mobile 6.0 devices is MSNBC.com. Consumers can download the Windows Mobile 6.0 version of MSNBC.com Multimedia on Mobile, a downloadable news and video service, by visiting: http://gomobile.msnbc.com. About Action Engine Action Engine, the On-Device Portal (ODP) Company[TM], enables media companies and network operators to build, deploy, and manage highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, speed time to market, lower cost of ownership and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software with numerous companies including MSNBC.com, TiVo, Sprint, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500, info@actionengine.com, and www.actionengine.com. Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners. |
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