Action Engine's Mobile Applications Pack Named Codie Awards Finalist.REDMOND, Wash. -- Brand-n-Go(TM) Turnkey See turnkey system. Set of Mobile Applications Honored as One of the Year's Best Mobile Products or Services by Software & Information Industry Association Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced the company's turnkey mobile applications pack, Brand-n-Go(TM) is a finalist in the Software & Information Industry Association's (SIIA (Software & Information Industry Association, Washington, DC, www.siia.net) A trade organization devoted to the health and welfare of the software and digital content industry by providing support in government relations, business development, education and intellectual property ) 20th Annual Codie Awards. Brand-n-Go, running on the award-winning Action Engine Mobile Application Platform(TM), gives wireless subscribers the ability to access premier content from AccuWeather, Amazon.com, Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. News, Associated Press Stocks, eBay, FOX Sports, Microsoft MapPoint Microsoft MapPoint is both a technology ("MapPoint Web Service," previously known as MapPoint .NET) and a specific software program created by Microsoft that allows users to view, edit and integrate maps. , Restaurant Row and Zap-2-It. Brand-n-Go is a finalist in the category of "Best Mobile Product or Service." This category awards the best software application, software service or infrastructure solution that enables access to software functionality and boosts the productivity and adaptability a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil of a mobile device, including small form factor devices
and/or phones.
"The Codie Awards are the premier program for celebrating outstanding achievement in our industry," said Scott G. Silk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Action Engine. "Brand-n-Go epitomizes the SIIA vision for mobile data services software, giving wireless users access to Amazon.com, eBay, FOX Sports, and other premier online services 20 times faster -- while using 80 percent fewer keystrokes -- than browser-based alternatives." With Brand-n-Go, wireless device users are able to get the latest sports score, find a restaurant for dinner, search nearby movie listings, and email the corresponding information to a friend in just seconds. Performing the same tasks on a WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used typically takes over 45 minutes and requires hundreds of keystrokes. "The 20th Annual Codie Awards continue the tradition of honoring the best of the software, content and education technology industries," said Ken Wasch, SIIA President. "When one considers the number of outstanding companies that competed this year, being named a Codie Awards finalist is a significant achievement." While mobile users reap the benefits of Action Engine's simple, intuitive, and responsive mobile applications, Brand-n-Go also delivers significant benefits to the wireless operator by increasing customer retention and data services-based revenue, as well as simplifying the deployment and on-going management of mobile applications. A turnkey solution, Brand-n-Go is comprised of the following components: sourced content, the Brand-n-Go applications, and the Action Engine Mobile Application Platform. Brand-n-Go is available to wireless operators today directly from Action Engine. For more information, please call +1 (425) 598-1500, email info@actionengine.com or visit www.actionengine.com. About Action Engine Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications that create an addictive ad·dic·tive adj. 1. Causing or tending to cause addiction. 2. Characterized by or susceptible to addiction. addictive ( user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at (425) 498-1500, info@actionengine.com and www.actionengine.com. Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners. |
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