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Action Engine, Maritz Travel Company Join Forces to Offer Personalized Services Via the Wireless Web.


Business/High Tech Editors

REDMOND, Wash.--(BUSINESS WIRE)--Nov. 1, 2000

Partnership Enables Mobile Professionals To Purchase Travel

Services Instantly Without Browsing or Searching the Internet

Action Engine has chosen Maritz Travel Company as its primary travel fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 and reservation partner.

Action Engine will integrate Maritz eCom Solutions into the company's e-sistant(TM) service application as a travel feature, thus enabling users to book domestic and international travel using most wireless Internet devices. Users can complete each transaction quickly, without having to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser.  or search the Web. Action Engine will Beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the  e-sistant services over the next six months, with the full launch of e-sistant scheduled for Spring of 2001.

For each travel request, e-sistant will aggregate necessary information through a simple question-and-answer interface on the user's wireless Internet device. The service application will complete the transaction and provide confirmation within minutes. e-sistant will monitor the travel itinerary details over time to adjust for possible schedule changes. With each transaction, e-sistant also learns the user's travel preferences, allowing enhanced personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  of future itineraries. Maritz' eCom Solutions suite includes Internet-powered travel options and tools designed specifically to assist travelers in easy electronic ticketing and booking.

"Maritz brings the global reach and reliability necessary to make e-sistant services a success," said Craig Eisler, chief executive officer of Action Engine. "Business travel can be the bane BANE. This word was formerly used to signify a malefactor. Bract. 1. 2, t. 8, c. 1.  of a mobile professional's existence. Rather than dealing with delays and changes, you want a reliable service that is easy and flexible. The wireless nature of e-sistant offers the always-on access and instant notification necessary to make flexible travel a reality."

"This is an exciting opportunity to increase Maritz' position in the wireless technology space, as well as extend our reach to the millions of travelers who are coming to rely more and more on electronic bookings and handheld, wireless devices," said Mike Tenholder, vice president, Alternative Distribution at Maritz Travel.

About Maritz Travel Company

Maritz Travel Company, a $1.7 billion company headquartered in St. Louis and the largest division of Maritz Inc., manages comprehensive travel programs for corporations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and around the world. Maritz is one of America's largest travel companies and the world's largest provider of group travel awards, business meetings and special events. The Information Week 500 "Leading IT Innovators innovators

people who will try new things.


early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
" list recently ranked Maritz as 28th and gave the company gold citations in technology strategy, e-business strategy, business practices and customer knowledge.

About Action Engine

Action Engine is developing the next generation of transactional software for wireless Internet devices. Action Engine's first application, e-sistant(TM), acts like a "remote control" for the wireless Internet. e-sistant leverages a simple, intuitive user interface to purchase products and services via the web with no browsing or searching. Action Engine's lead investor is OVP OVP Originalverpackt (German: original packaging)
OVP Over Voltage Protection
OVP Ostvorpommern (German number plate area code)
OVP Originalverpackung (German) 
 of Seattle, Washington This page is protected from moves until disputes have been resolved on the .
The reason for its protection is listed on the protection policy page.
. For more information, visit www.actionengine.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 1, 2000
Words:470
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