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Actify Inc. Names New President and CEO; Randy Ochs Brings Extensive Industry Experience to 3D Visualization Company.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--June 11, 2003

Actify, the leader in client-server design visualization and collaboration solutions for the high tech, industrial automation and discrete manufacturing Fabricating products by assembling components and subsystems into larger systems. The automated assembly line is the prime example of discrete manufacturing such as in the making of automobiles, household appliances and computer systems.  industries, today announced the appointment of Randy Ochs as president and Chief Executive Officer. Ochs, who brings over 20 years of experience in field operations, sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 and marketing in CAD/CAM CAD/CAM
 in full computer-aided design/computer-aided manufacturing.

Integration of design and manufacturing into a system under direct control of digital computers.
, supply chain management and product lifecycle Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline.  management (PLM (Product Life cycle Management) A comprehensive information system that coordinates all aspects of a product from initial concept to its eventual retirement. Sometimes called the "digital backbone" of a product, it includes the requirements phase, analysis and design ), was chosen to lead Actify's new strategy to deliver best of breed design visualization solutions across the supply chain and increase the company's leadership position in the 3D visualization space.

"The Actify Board is extremely confident of Randy's ability to lead the company to the next level of market awareness and penetration," said Jeffrey Pfeffer, Actify board member and the Thomas D Thomas D. (born Thomas Dürr, December 30 1968 in Ditzingen close to Stuttgart, Germany) is a rapper in the German hip hop group Die Fantastischen Vier. He frequently works on solo projects. Life
After finishing Realschule he took on an apprenticeship as a barber.
. Dee II Professor of Organizational Behavior in the Graduate School of Business at Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . "His knowledge and enthusiasm for Actify, combined with his proven leadership skills and multi-faceted experience in international business, operations and sales, will be critical as the company continues to form new business alliances and extend its partnerships throughout the world."

"Actify's recent success in broadening its product offerings, its large customer base, worldwide channel sales strategy and a high level of customer satisfaction will position it to become the 'Adobe Acrobat' standard for the 3D design visualization market in the near future," said Ochs, Actify's new president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The strong customer loyalty and installed base are testimony to the potential Actify has for the future as it becomes a leader in visualization software."

Ochs brings to Actify a track record of achievement, delivering exceptional results in growing both small and large technology companies. Prior to joining, Actify he served as vice president of Sales for Covigna. Before Covigna, Ochs held the position of vice president Western Region, for Agile Software, a public company with over 800 customers and the leader in PLM solutions for product and design collaboration. Ochs has also held senior management roles at Cardonet, PTC/InPart and Autodesk. As a past member of the Actify advisory board, Ochs' vision for the company, combined with his industry knowledge were integral to the creation of the customer-focused business model Actify holds today.

Ochs' sales and marketing responsibilities with such CAD companies as PTC/InPart, Autodesk and IBM/CADAM have included the development of a North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  sales organization, including direct, inside sales and solution consulting. Ochs is well versed in channel sales, ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer.  relationships and international business.

About Actify

Founded in 1996, Actify is the award-winning leader of client/server CAD viewing solutions for the discrete manufacturing industry in North America. Actify's flagship SpinFire product line provides the lowest total cost of ownership with the highest scalability in quoting, estimating and manufacturing applications in its class. The Actify SpinFire solution is sold through authorized distributors and Value Added Resellers in North America, Europe and Asia Pacific. Privately held, Actify is headquartered in San Francisco, Calif., and is funded by Tierra Del Orro.

For more information, please visit http://www.actify.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 11, 2003
Words:510
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