ActFit.com's New Website Focuses on Direct Sales to the Youth Sports Market.Business Editors TORONTO--(BUSINESS WIRE)--Sept. 19, 2000 ActFit.com Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :ACTFF)(CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. :ACTFu.)(DAX:FIK FIK Flying Insect Killer FIK Fault Isolation Kit FIK Flange Insulation Kit .) of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Toronto, operator of www.actfit.com the Internet's premier website for the sport and fitness training market, announced today the beta launch of their new website. www.actfit.com now represents the new strategic direction of the ActFit consumer products division. The new website will facilitate the retailing of "online" Active Trainer and the ActFit "sports specific" Active Trainer. The final version of the new website will be released in November. ActFit COO Bob Clapperton stated, "Our site will now become the Internet destination for young athletes seeking interactive, customized, fun programs. 'Sports specific' Active Trainer will help these athletes improve their health, body image and sports performance. There are currently 45 million registered athletes between the age of 9 and 18 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. alone who spend $14 billion annually on training related products. ActFit has successfully transformed the Active Trainer CD ROM CD ROM Compact Disk Read Only Memory product into a thin client online application aimed specifically at this vast market." Mr. Clapperton added, "Our market research has indicated the price point for the sport specific Active Trainer programs will be around $49.00 and we expect to achieve sales levels of 25,000 units per month by the end of the third quarter fiscal 2001." The new ActFit.com website will provide a number of channels for young athletes to communicate with other young athletes, coaches, experts and professional athletes. Pen pal pen pal n. A person with whom one becomes acquainted through a friendly, regular correspondence. pen pal Noun Informal same as pen friend Noun 1. services and chat rooms will be available based on the individual sports and by common goals (for example, athletes who are trying to increase sprinting speed or vertical leap). Bulletin boards for each sport and performance goal will be available to allow athletes to search for e-mail pen pals Pen Pals or penpals may refer to:
"Our online 'sport specific'Active Trainer products will be aggressively marketed through a comprehensive marketing campaign aimed at coaches, schools, universities and sport associations" said Richard Hue, ActFit CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This campaign will also be marketed through strategic affiliated partnerships with sports related Internet sites. We view the Internet primarily as a channel through which we are able to deliver our interactive software products via our institutional division, CLUBsite, and our consumer division ActFit.com," added Mr. Hue. ActFit is a pioneer in the creation and delivery of rich media fitness content. Active Trainer Online and Sports Specific are the first complete fitness training applications on the Internet Body of Knowledge Online is the only online strength-training encyclopedia ActFit has the largest library of fitness training video clips in the world. Visit www.actfit.com, the Active Lifestyle Source! Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section 21E of the Securities Exchange Act of 1934. Such statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc , among other things, the prospects for the company to increase the level of sales, complete future web sites or complete future acquisitions are necessarily subject to risks and uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for the company's products and/or services, competition, and availability of capital. The information herein has not been approved or disapproved by regulatory authorities. |
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