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Acquity Group to Create Epic eCommerce Site for Burton Snowboards; Site Will Showcase Acquity Group's Commerce OnDemand(TM) Hosted Solution.


CHICAGO -- Acquity Group, a leading provider of business and technology solutions that optimize business performance announced today that it signed a multi-year agreement with Burton Snowboards Burton Snowboards is the world's leading manufacturer[1] of snowboards with an estimated 30% to 35% marketshare.[2] Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, , the world's leading snowboard company, to create a world-class eCommerce site.

"We are very excited to be working with Acquity Group on our new online storefront A store on the Internet that offers items for sale and is capable of handling the financial transaction online. See cybermall and digital money. ," said Ben Noonan, Internet Project and Development Manager at Burton. "With Acquity Group's help, we will greatly enhance our customers' experience, increase conversion rates and dramatically improve site performance with this new store," added Noonan.

"The new store will allow Burton to focus on their core strengths - product development, marketing and merchandising - rather than on technology and systems management," said Chris Dalton, Acquity Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This site is indicative of the trend of prominent major retailers taking advantage of the significant potential of online eCommerce initiatives," added Dalton.

Acquity Group will create and host the new Burton ecommerce storefront utilizing their Commerce OnDemand(TM) solution. Commerce OnDemand combines Blue Martini, the best-of-breed ecommerce software with Acquity Group's extensive ecommerce expertise. Commerce OnDemand provides retail consumers with the ability to easily create, update, and manage the promotion of their merchandise - all without worrying about the technology behind the solution.

About Acquity Group

Acquity Group is a leading provider of business and technology solutions designed to optimize business performance. Its consultants deliver measurable results to top-tier organizations by streamlining processes, fueling efficient internal collaboration and aligning systems for maximum revenue generation. Its clients include Burton Snowboards, Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor apparel and equipment retailer in the U.S. Northeast. It is headquartered in Peterborough, New Hampshire.

EMS sells outdoor equipment and clothing from brands like The North Face and Merrell, and also their own,
, Petsmart, Men's Wearhouse Men's Wearhouse (NYSE: MW) is the largest men's dress apparel retailer in the United States. The company is based in Houston, Texas, and is publicly traded on the New York Stock Exchange. The company was founded by George Zimmer in 1973. , bebe, Nautilus nautilus, in zoology
nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids.
 Inc. and Shimano. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , KS and Scottsdale, AZ. For more information, visit www.acquitygroup.com or www.CommerceOnDemand.com.

About Burton Snowboards

Burton Snowboards is a pure snowboard company solely dedicated to creating and perfecting a full range of the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled the growth of snowboarding worldwide through its team of top snowboarders and successful programs such as Learn To Ride (LTR LTR - Langage Temps-Réel.

(French for "real-time language") A French predecessor to Ada, LTR is Modula-like with a set of special-purpose real-time constructs based on an event model. It was mentioned in the reference below.

["An Overview of Ada", J.G.P.
), the Chill Foundation and the Open Snowboarding Championships. Privately held and headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has been the industry market share leader since its inception. www.burton.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 6, 2006
Words:377
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