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Acquity Group Helps Zebra Technologies Optimize Product Offering With Content Management Solution.

CHICAGO -- Acquity Group, a leading provider of business and technology solutions designed to optimize business performance, announced today it has implemented a content management solution for Zebra Technologies. Part of the solution involved consolidating more than 30 micro sites, with content in 15 different languages, into one primary web site.

"As a result of Zebra's rapid organizational growth and global expansion, the company had multiple web properties rather than one, integrated solution," said Chris Dalton, CEO of Acquity Group. "The solution we deployed significantly reduced site maintenance costs, saving Zebra valuable time and money."

Acquity Group's solution provides Zebra Technologies with reduced maintenance costs, critical tools for marketing, and streamlined technology for future development needs.

Reduces Maintenance Costs. Acquity Group developed a central repository for all online product information, eliminating the need to update the same content in multiple places. A content management system was also installed, dynamically generating certain content elements from the product repository and making manual content updates on the site faster and easier.

Empowers Marketing with Critical Tools. The new solution gives the Zebra marketing group the ability to more effectively capture sales leads and more efficiently cross-sell related products to Web site visitors who express interest in specific products.

Streamlines Technology for Future Development Needs. The solution was designed with scalability in mind, which will enhance efficiency and limit subsequent investment when Zebra implements additional online initiatives in the future.

"Acquity Group demonstrated a high level of technological expertise and provided valuable business insights throughout the project," said Cindy Lieberman, Director of Corporate Marketing, Zebra Technologies. "This gave us a high level of confidence in their recommendations, and we are very pleased with the solutions they helped select and implement."

About Acquity Group

Acquity Group is a leading provider of business and technology solutions designed to optimize business performance. Our consultants deliver measurable results to top-tier organizations by streamlining processes, fueling efficient internal collaboration and aligning systems for maximum revenue generation. Our clients include American Express, JP Morgan, McDonalds, Nautilus Inc., RadioShack and Shimano. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA and Scottsdale, AZ. For more information, visit www.acquitygroup.com.

About Zebra Technologies

Zebra Technologies delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, "smart" label, receipt, and card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service. The company has sold more than four million printers, including RFID printer / encoders and wireless mobile solutions, and also offers software, connectivity solutions, and printing supplies. Information about Zebra barcode and RFID products can be found at http://www.zebra.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 19, 2005
Words:469
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