Acquisition Makes PRIMEDIA Consumer Source's Rentals.com America's Largest Paid Real Estate Rental Website.

NEW YORK -- PRIMEDIA Inc.'s (NYSE: PRM) Consumer Guides Segment (Consumer Source Inc.) today announced its acquisition of RentalHouses.com, America's second largest online marketplace for small unit rental properties. Terms of the transaction were not disclosed. Effective immediately, the apartment listings on Consumer Source's RentalHouses.com, HomeRentalAds.com (acquired June 2006), RentClicks.com, and ApartmentGuide.com are accessible via the Company's Rentals.com website, which now carries an estimated 62% of all paid small unit rental listings on the Internet.

Small unit rental properties, which represent approximately 85% of the U.S. apartment rental market, range from rental homes to complexes with up to 50 units. Large unit rental properties, which are served by Consumer Source's market-leading Apartment Guide and ApartmentGuide.com, are complexes with greater than 50 rental units.

Rentals.com, RentClicks.com, RentalHouses.com, HomeRentalAds.com, and ApartmentGuide.com provide landlords, investors, and property managers with efficient, easy-to-use Web-based tools to advertise rental properties. The Company expects to roll out significant improvements to its Rentals.com website throughout the coming months.

"With 62% of all paid small unit listings on the Internet, Rentals.com is the market leader," said Robert C. Metz, Consumer Source's Chief Executive Officer. "Even with our strong leadership position, with just 2% market penetration, our small unit business provides Consumer Source with another extraordinary growth opportunity."

In the third quarter, 2006, Consumer Source's small-unit rental websites represented an $11 million business based on annualized revenue, and received three million unique visitors monthly.

"In the third quarter, 2006, our small unit business delivered 94% year-over-year organic growth," Metz added. "We expect that adding RentalHouses.com to our portfolio and creating the Rentals.com umbrella for our three small unit websites further increases our market strength and growth potential.

"Key to the success of the Company's 32 year-old Apartment Guide business is its focus on a strong local presence to attract and retain both advertisers and consumers. This is a concept we have applied to our small unit business, and we will continue to leverage our infrastructure and sales approach in our efforts to seize this enormous opportunity," said Metz.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2005 revenue from continuing operations of $822 million, its properties comprise over 100 brands that connect buyers and sellers through print publications, Internet, events, merchandise and video programs in two market segments:

* Enthusiast Media is America's #1 special interest media company, with more than 75 magazines, 100 websites, 70 events, two television programs, 400 branded products, and such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.

* Consumer Source, Inc. is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide, and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 60,000 locations. The Group owns and operates leading websites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com, RentClicks.com and RentalHouses.com.

This release contains forward-looking statements as that term is used under the Private Securities Litigation Act of 1995. These forward-looking statements are based on the current assumptions, expectations and projections of the Company's management about future events. Although the assumptions, expectations and projections reflected in these forward-looking statements represent management's best judgment at the time of this release, the Company can give no assurance that they will prove to be correct. Numerous factors, including those related to market conditions and those detailed from time-to-time in the Company's filings with the Securities and Exchange Commission, may cause results of the Company to differ materially from those anticipated in these forward-looking statements. Many of the factors that will determine the Company's future results are beyond the ability of the Company to control or predict. These forward-looking statements are subject to risks and uncertainties and, therefore, actual results may differ materially. The Company cautions you not to place undue reliance on these forward-looking statements. The Company undertakes no obligation to revise or update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise. All references to "Company" and "PRIMEDIA" as used throughout this release refer to PRIMEDIA Inc. and its subsidiaries.