Printer Friendly
The Free Library
14,718,013 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Achieving success in a crowded market.


With this issue of AgriMarketing, we kick off a series of cover articles featuring agribusinesses who are making their mark through innovation and adjusting to the existing marketplace conditions.

In the past decade we estimate that over 70 percent of the agricultural community's assets have changed hands. Every sector has been affected--manufacturing, distribution, finance, processing, and even farmers. Despite operating in a mature industry, the food/fiber business is huge, with plenty of room for new products and services that are surrounded sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 by strong marketing.

A perfect example comes from one who recently passed away, Dave Garst (see memorium on page 7). In 1983, Garst's business model needed to change because of a disagreement with his former partner. At the time, there were nearly 300 seed companies serving farmers. So, who would have ever thought there was a need (and room) for another one?

Dave did. Through skillful skill·ful  
adj.
1. Possessing or exercising skill; expert. See Synonyms at proficient.

2. Characterized by, exhibiting, or requiring skill.
 planning, a true knowledge of farmers, and downright down·right  
adj.
1. Thoroughgoing; unequivocal: a downright lie.

2. Forthright; candid.

adv.
Thoroughly; absolutely.
 tenacity, the Garst Seed Company was launched and grew to become the fifth largest seed company within three years!

To read more about this legend legend

Traditional story or group of stories told about a particular person or place. Formerly the term referred to a tale about a saint. Legends resemble folktales in content; they may include supernatural beings, elements of mythology, or explanations of natural phenomena,
 of our industry, go to www.AgriMarketing. com and read the touching tribute his son, Sam (1) (Security Accounts Manager) The part of Windows NT that manages the database of usernames, passwords and permissions. A SAM resides in each server as well as in each domain controller. See PDC and trust relationship. , wrote about Dave and his career. A big thanks to Meredith McHone-Pierce, Garst Seed's first communications manager, for her assistance in providing this special insight into a unique man's life.
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:FOR OPENERS
Author:Henderson, Lynn
Publication:Agri Marketing
Date:Jan 1, 2006
Words:227
Previous Article:Associations.(directory)(Directory)
Next Article:This month in agri marketing.



Related Articles
HIDDEN GEMS BRIDGEPORT RESERVOIR HOTBED WHERE TROUT ARE ABOUT.(Sports)
MARAUDERS HOPING FOR BIG CROWD.(NEWS)(Statistical Data Included)
KINGS LOSE TO BOSTON : BOSTON 6, KINGS 5.(SPORTS)
MONKEY LACKS RALLY IN OPENER.(Sports)
DAILY UPDATE.(News)
Ducks double up BYU with Pac-10 slate on deck.(Sports)(Oregon offense joins the fun in 8-0 and 4-0 victories as Ducks' streak hits seven straight)
OPENING NIGHT IS A FLOP FOR ANGELS.(Sports)
USC FOOTBALL NOTEBOOK: USC AIRS IT OUT IN SCRIMMAGE.(Sports)
READY FOR SOME FOOTBALL? IT'S KICKOFF TIME PLAYERS, COACHES, FAMILIES FRENZIED AS SEASON OPENS.(News)
BY THE NUMBERS: OREGON VS. STANFORD.(Sports)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles