Achieve Crucial Time-to-Market with Outsourcing R&D

Technology companies leveraging outsourced product development to reduce product development costs are leveraging outsourced R&D to generate additional revenues with higher innovation yields at faster time-to-market

Outsourcing Product Development offers a plethora of benefits. While this is an established fact and is well known; a better understanding of its benefits Vis-à-vis the benefits of Outsourcing R&D is now clearly emerging.

Faster time-to-market is an absolute imperative for product companies and much more so, in today''s global competitive market. For a growing number of technology companies, outsourced product development is proving to be a viable and efficient option to achieve their product development goals and successfully surmount the challenges of today''s global competitive market.

Gain additional revenues besides cost savings with Outsourcing R&D

Outsourcing R&D has emerged as a logical outworking of Outsourced Product Development and applies the same underlying principles of outsourced product development to achieve higher value and faster time-to-market. While companies primarily seek and derive costs savings with outsourced product development, outsourced R&D can help clients significantly enhance their innovation yield and achieve faster time-to-market. The same company that could save $3-7 million in costs with outsourced product development can now generate $90-100 million in additional revenues with a higher innovative yield and faster time-to-market by leveraging offshore R&D.

Recent studies also point in the same direction with technology companies increasingly seeking to leverage highly skilled offshore R&D professionals to offset the short supply at home and moving of mission-critical functions like product design to offshore locations, like India. These technology companies also stand to gain other associated outsourcing benefits such as business process redesign with the expertise of the external organization, access to new markets, cost reductions from lower labor costs, among others.

At Celstream, we have enabled several global technology companies incorporate R&D outsourcing as part of their business practice and derive significant gains from it. We expect technology companies to increasingly leverage outsourced R&D to derive higher value from outsourcing and achieve early time-to-market gains.

About Celstream Technologies Ltd.
Celstream Technologies is a successful, global Product Engineering Services company with a rich heritage in offering Product R&D services. Celstream offers complete product life-cycle development services to technology companies in the Media & Entertainment, Consumer Electronics, Print & Publishing, and Enterprise industries. Headquartered in Bangalore, India, and with customers in the U.S.A., Europe, India and Australia, Celstream combines the best software talent, world-class processes and cutting-edge technology expertise to deliver engineering excellence to customers. More information on the company can be found at www.celstream.com.

As Corporate Manager - Marketing & Strategy, Anand is responsible for defining and implementing plans that drive strategic growth and expansion, and deeper relationship with customers.

Anand joined Celstream in 2005 as Business Manager, and was instrumental in winning new customers and made significant contributions in managing early engagements. Prior to joining Celstream, Anand was a Business Manager at Hewlett-Packard and earlier, a Technology Consultant at Verifone. Anand has deep experience in product development and program management involving global, collaborative teams. Anand has also worked with several Fortune 500 and SMB customers assisting them with their product development objectives including offshoring strategy and accelerated time-to-value.

Anand holds a Bachelors degree in Computer Science from BITS Pilani and a Post-graduate Diploma in Management from IIM-Bangalore.