Achieva.com Introduces Business-to-Business Initiative With Announcement of Schools Division.Business Editors, Internet Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--May 3, 2000 Former Broderbund executive Lauren Tanny to spearhead national rollout of online products as general manager of new Schools Division Achieva.com, the first truly comprehensive Web-based resource for college prep, today announced its entry into the business-to-business market with its Schools Division, which will bring comprehensive online college prep programs to the more than 15 million students at high schools across the country. Achieva.com also announced the appointment of Lauren Tanny to the newly-created position of vice president and general manager, Schools Division, where she will spearhead the national rollout of Achieva.com's online products to schools. She will oversee all school business activities, including determining product offerings and pricing, managing the national sales force and supervising all marketing efforts. Lauren brings more than 20 years of marketing and management experience in the high-tech, publishing and consumer products industries. "I am absolutely thrilled to be part of this team; I truly believe that Achieva.com will change students' lives forever," said Tanny. "Achieva.com will be reaching out to groups of kids who would not normally have the opportunity to take advantage of college prep services. Additionally, many of our nation's schools have tremendous technology capability but are not sure how to take advantage of it, and Achieva.com will help to bridge this digital divide through online courses." Lauren joined Achieva.com from Broderbund Software, acquired by The Learning Company, where her responsibilities centered largely on education products and managing the schools business and e-commerce strategy teams. Prior to her senior management experience at Broderbund, Lauren served as vice president of sales and product development for health education publisher Krames Communications, now called Staywell, a division of Havas. She graduated magna cum laude cum lau·de adv. & adj. With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates. with a bachelor's degree from Dartmouth College Dartmouth College, at Hanover, N.H.; coeducational; chartered 1769, opened 1770, the ninth colonial college (see Wheelock, Eleazar). Originally a men's college, Dartmouth began admitting women in 1972. and received a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in business administration from Stanford University Stanford University, at Stanford, Calif.; coeducational; chartered 1885, opened 1891 as Leland Stanford Junior Univ. (still the legal name). The original campus was designed by Frederick Law Olmsted. David Starr Jordan was its first president. . Some of the largest school districts in the U.S. have already formed partnerships with Achieva.com, including districts in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nev.; Buffalo, N.Y.; San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.; and San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif. "The students' response has been overwhelming. Last year, we had just 15 students sign up for SAT prep classes. This year, thanks to the addition of Achieva.com, we had 300 attendees; the accessibility and convenience really made the difference for our busy students," said Olga Morales, career and college counselor, Abraham Lincoln High School Abraham Lincoln High School may refer to:
Achieva is forging partnerships with schools and districts across the country, including both low- and high-performing schools, to offer programs designed specifically to meet each school's needs. By providing SAT I, SAT II and ACT courses, college prep courses, study skills courses and AP Courses and AP Test Prep, all via the Internet, Achieva is helping thousands of students understand and master all phases of the college admissions process. These courses are customized for each student. About Achieva.com Based in Palo Alto, Achieva.com is the first and only comprehensive online college admissions and counseling service that provides personal guidance and peace of mind to parents and students through all aspects of the college admissions process - not just test prep. The Achieva College Prep Centers have successfully placed an astonishing a·ston·ish tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es To fill with sudden wonder or amazement. See Synonyms at surprise. 100 percent of its students in four-year colleges, with 85 percent attending one of their top choices. Launching in May 2000, Achieva.com has incorporated this proven college guidance approach into a proprietary online Achieva College Advantage Program(TM) that combines admissions counseling, test preparation, tutoring, and detailed scholarship information to offer the richest possible college preparation resource. Along with offering its proven programs to families worldwide via the Internet, Achieva has extended its franchise through its Schools Division, which delivers online college admissions counseling, test prep and study skills courses directly to school districts. Achieva is an independent venture owned by its management and employees and can be found on the Web at (http://www.achieva.com). |
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