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Ace Reports First Quarter 2006 Results of Operations, 1st Quarter Revenue up 92%.


VALLEY STREAM, N.Y. -- Ace Marketing & Promotions, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: AMKT) announced today its results of operations for its first quarter 2006.
Quarter Ended  Quarter Ended
                                         March 31, 2006 March 31, 2005
                                         -------------- --------------
Revenue (A)                               $   1,075,007   $   558,407
Cost of Revenues                                775,173       357,909
Gross Profit (B)                                299,834       200,498
Operating Expenses (C)                          416,173       247,554
(Loss) from operations (D)                     (116,339)      (47,056)
Net (Loss) (D)                            $    (115,592)  $   (51,468)
Net (Loss) per common Share               $        (.01)  $      (.01)
Weighted average common Shares
Outstanding                                   6,253,954     5,851,476

(A) The increase in revenues in the first quarter of 2006 was
    primarily due to additional sales representatives and obtaining
    additional customers.

(B) Gross profits will vary period-to-period depending upon a number
    of factors including the mix of items sold, pricing of the items
    and the volume of product sold.

(C) Operating expenses in the first quarter of 2006 increased over
    first quarter of 2005 primarily due to the following reasons:

    --  Start-up cost related to opening additional office in
        Farmingville, NY.

    --  Salary, commissions and benefits increases totaling
        approximately $148,000 for 2006, including hiring sales and
        support staff to handle the new business.

    --  A non-cash charge of approximately $12,000 to operations
        relating to employee stock based payment expenses in 2006 as a
        result of adoption of SFAS 123R.

    --  Professional and other fees relating to be publicly held
        corporation totaling approximately $34,000.

(D) Our 2006 increase in first quarter net loss relates primarily to
    lower gross margins and increased operating expenses.


INTRODUCING ACE

Ace is a full service advertising specialties and promotional products company that distributes items typically with logos to large corporations, schools and universities, financial institutions and not-for-profit Not-for-profit

An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses.
 organizations. Specific categories of promotional products include advertising specialties, business gifts, incentives and awards, and premiums.

For additional information, a copy of Ace's Form 10-QSB can be obtained on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 by going to www.acemarketing.net, clicking on links and then clicking on SEC Filings.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995.

Certain statements in this press release constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied Inferred from circumstances; known indirectly.

In its legal application, the term implied is used in contrast with express, where the intention regarding the subject matter is explicitly and directly indicated.
 by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2006
Words:436
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