Ace Mortgage Funding Taps Intellidyn for Customized Lead Incubation Marketing Solution.

BOSTON -- Intellidyn[TM] Corporation (www.intellidyn.com), the award-winning provider of the nation's most complete direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies today announced that Ace Mortgage Funding has retained their strategic services to create a customized lead incubation marketing solution.

Erica Prowisor, chief marketing officer at ACE Mortgage Funding, said, "The ability to cost-effectively communicate with prospects who did not apply on their initial contact with a loan officer, and then drive them back to that same loan officer when they are ready to apply, is very significant. This unique marketing platform establishes a one-to-one personalized dialogue with loan prospects by delivering advice that is relevant to their specific loan needs, increases conversion rates, lowers our acquisition-cost-per-loan, enabling us to profitably scale loan production in a declining volume market. Since I was already familiar with the success of Intellidyn's lead incubation, I chose to deploy this solution when I joined Ace."

"Intellidyn's lead incubation marketing solution is designed specifically to increase a lender's lead-to-closed-loan-conversion rate by enabling the lender to build a relevant dialog--and a relationship--with these prospects over time. This 'relationship' significantly increases the likelihood that they will fund with that lender when that borrower is back in market and ready to apply for a loan," said Intellidyn President and CEO, Peter Harvey. "The fact remains that lead-to-closed-loan ratios for retail originators are trending downward. Low cost marketing solutions like lead incubation enable our clients to stay in front of their prospects non-invasively, with relevant messages. This has had a significant impact on loan production for a number of our clients that are deploying this innovative solution."

Prowisor added, "It's innovative business marketing solutions like lead incubation that we demand from our partner companies. From my own experience using this solution, it has delivered remarkable results and it will become a critical component of our overall retail marketing strategy. Intellidyn's knowledge of today's challenging mortgage market, coupled with their expertise in database analytics and multi-channel marketing, enables them to create solutions like lead incubation that help increase our profit performance. Lead incubation is a powerful new marketing technique that could not happen at a more critical time for our industry."

For more information, contact Intellidyn at: 866-773-5756, or [e-mail], or on the Web at: www.intellidyn.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation's most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, "atomic" level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn's data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.