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Ace Hardware Upgrades the Connect3 Promotions Planning System to Streamline Targeted Advertising Strategy for Local Markets.


Business Editors/High-Tech Writers

National Retail Federation's 91st Annual Convention and EXPO

Booth No. 1535

NEW YORK--(BUSINESS WIRE)--Jan. 16, 2002

Over 5,000 Participating Ace Stores Now Have Access to

Internet-Based Tool for Targeted Advertising and Promotions

Connect3 Systems, Inc., (NRF NRF National Retail Federation
NRF NATO Response Force
NRF National Research Foundation (South Africa)
NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK)
NRF Nouvelle Revue Française
 Booth No. 1535) the leading provider of versioned promotion solutions, announced today at the National Retail Federation's 91st Annual Convention and EXPO, they have completed the installation and integration of the new Connect3 iPlanner Module with the existing Connect3 system at Ace Hardware. Ace Hardware, a retailer-owned cooperative located in Oak Brook, IL, is now able to distribute upcoming promotions to their participating member retailers over the internet and allow them to make revisions to their local ads using a simple, browser-based interface.

Colleen col·leen  
n.
An Irish girl.



[Irish Gaelic cailín, diminutive of caile, girl, from Old Irish.
 Donahugh, Print Production Manager for Ace Hardware, says iPlanner has become a critical tool for Ace retailers to use in their advertising efforts and is a competitive advantage that none of the other hardware cooperatives offer their member retailers. "Prior to implementing the Connect3 iPlanner module, we had to coordinate local changes from over 5,000 Ace retailers member using manual and time-consuming methods in building their weekly advertising circulars. Now, with iPlanner, we've made a big leap forward in productivity by putting a browser-based tool in the hands of Ace retailers who can now increase their local market competitiveness by meeting the needs of their targeted consumers."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Dale Byrne, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Connect3, "Ace Hardware is a long-time customer who saw the need to extend Connect3's workflow out to their retailers' local PC's. By adding iPlanner capabilities to their existing intranet, Connect3's versioning capabilities can now reach every Ace member, allowing them to better apply their local market knowledge and create a more regionally compelling product circular." Byrne went on to say, "Since Connect3 has a number of customers in this market segment already, we feel this is the tip of the iceberg tip of the iceberg
n. pl. tips of the iceberg
A small evident part or aspect of something largely hidden: afraid that these few reported cases of the disease might only be the tip of the iceberg. 
 in terms of this type of capability. We look forward to continuing our partnership with Ace to enhance this technology as part of the ongoing iPlanner development program."

About Ace Hardware

Ace Hardware Corporation is a cooperative of more than 5,000 independent retail stores in 68 countries with annual retail sales of $13 billion. Ace is committed to providing low upfront costs on merchandise purchased by Ace retailers from 16 strategically located Ace Hardware retail support centers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  or through Ace's drop ship and bulletin programs. Retailers are supported by over 60,000 brand name and Ace Brand items, a comprehensive advertising program, sophisticated retail support systems, and headquarters and field staff personnel. More information on Ace can be found at www.acehardware.com.

About Connect3 Systems

Connect3 Systems, Inc. is the leading provider of versioned promotion solutions that allow retailers and catalogers across all industry segments to compress the promotions cycle, reuse existing digital media, and version their item message to increase accuracy, efficiency, and profitability. The Connect3 VELOCITY Performance Series is a collaborative environment where buyers, merchandising managers, copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award.  and graphic artists create and manage digital assets and content, plan, build and version promotional events, and publish the completed flyer, catalog, or web content.

Connect3 customers include Best Buy, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Ace Hardware, The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , Stop & Shop Supermarkets, and other leading merchants. Resellers and Technology Partners include IBM Global Services IBM Global Services is the world's largest business and technology services provider. It is the fastest growing part of IBM, with over 190,000 professionals serving customers in more than 160 countries. , Nurun (a division of Quebecor, Inc.), Quark quark (kwôrk): see elementary particles.
quark

Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons.
, Xinet, and others. Connect3 is located in Cerritos, Calif. and can be reached by email at info@connect3.com or by telephone at 562/741-0380.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 16, 2002
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