Ace Hardware Names EMG Hispanic Agency of Record.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--March 22, 2004

EMG (Ethnic Marketing Group, Inc.) has been selected by Ace Hardware Corporation as its Hispanic marketing agency of record. As such, EMG will develop regional and national marketing programs as well as design and execute integrated advertising and marketing strategies targeting the U.S. Hispanic market.

Ace Hardware Corporation is a cooperative of more than 5,000 independent retail stores in all 50 states and U.S. territories, and over 70 countries on six continents. Known widely as the "Helpful Hardware Place," Ace Hardware stores pride themselves on delivering superior product knowledge and helpful customer service complemented by over 65,000 available items.

"Ace Hardware stores are locally owned, and operate in many diverse neighborhoods," said Frank Rothing, Ace Hardware Corporate Advertising Manager. "EMG's proven track record and expertise in brand building will help us effectively communicate our message to the Hispanic consumer market."

EMG (Ethnic Marketing Group, Inc.) is a full-service Hispanic owned and operated advertising and promotions agency specializing in building strong and profitable brands. Founded in 1992, EMG creates fully integrated marketing, advertising and promotional campaigns that are culturally relevant to the Hispanic community.