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Ace Hardware's Commercial and Industrial Supply to Utilize Catapult Catalog Management and E-Commerce Software.


Application Allows Retailers to Quickly Develop Customized Catalogs

CHICAGO -- Coe-Truman Technologies today announced the signing of Ace Hardware Corporation's Commercial and Industrial Supply division as a client for its Catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow).  Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  Management and E-Commerce Software.

ACE C&I executives will utilize the customized "Manage Once, Publish Many" Catapult Catalog Management and E-Commerce Software to allow Ace corporate staff and store managers to quickly develop and deploy dynamic, market-specific and customer-tailored quotes and marketing material for their clients real-time and online.

The new customized application will allow for faster product search and navigation, retrieval of vendor data, and building of multiple concurrent quotes for clients nationwide. Catapult will help Ace C&I manage over 600,000 SKUs for more than 400 stores across the U.S.

"We are pleased to be working with a large, forward-thinking retail market leader like Ace Hardware to help them better serve the needs of their partners and customers," said Coe-Truman Director of Sales Howard Diamond.

"Catapult Catalog Management and E-Commerce Software provides Ace C&I with a strong, enterprise-level foundation for sales growth, allowing them to develop a streamlined publishing process, richer product and marketing data, enhanced merchandising and increased flexibility."

Catapult (www.catapultmysales.com) provides comprehensive multi-channel catalog publishing tools to clients in the publishing, wholesale/distribution, retail, manufacturing, chemical and pharmaceutical industries. Clients currently using the application include SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , the State of Washington, the American Library Association American Library Association, founded 1876, organization whose purpose is to increase the usefulness of books through the improvement and extension of library services. , Skyline Displays, Calendars.com, and more.

The foundation of Catapult's highly functional catalog publishing system is the robust content capabilities of its Content Manager, which will allows users to load, view, edit and publish product data on-demand. Benefits of the application include improved data accuracy, timeliness and overall functionality such as searchability and navigation, product recommendations, and much more.

Ace C&I's custom Catapult Catalog Management application will also provide for significant reporting on product data, web catalog usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab.  trends, and order data. Coe-Truman's alliance partner Byte (BinarY TablE) The common unit of computer storage from desktop computer to mainframe. It is made up of eight binary digits (bits). A ninth bit may be used in the memory circuits as a parity bit for error checking.  Managers, Inc. will collaborate on the project, providing data enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains.  services.

"At Ace Commercial & Industrial Supply, we are always seeking new and innovative ways to help our partners reach their customers with what they want, when they want it, at the best prices possible. Our market is increasingly competitive, and the Catapult Catalog Management System should help our partners achieve the agility it requires to thrive," said Russ Goerlitz, Ace Hardware Specialty Business Manager.

About Coe-Truman Technologies

Founded in 1982 in Chicago, IL, Coe-Truman Technologies provides software applications and custom development for a diverse client list, from growing companies to the Fortune 500. Clients include the American Heart Association American Heart Association (AHA),
n.pr a national voluntary health agency that has the goal of increasing public and medical awareness of cardiovascular diseases and stroke, and thereby reducing the number of associated deaths and disabilities.
, SBC, Nalco, American Library Association, ACE Hardware Corporation, Calendars.com, Skyline Displays and more. Coe-Truman applications and services include market-leading abstract management software, workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  and content management, e-commerce, database publishing Using desktop publishing to produce reports of database contents. See desktop publishing. , catalog production, and many other web, CD, and database driven applications. For more information on Catapult, visit www.catapultmysales.com.

About Ace Hardware Corporation

Throughout its 80-year history, Ace Hardware has been known as the helpful hardware store by both customers and communities. With 4,600 hardware, home center and building materials Building materials used in the construction industry to create .

These categories of materials and products are used by and construction project managers to specify the materials and methods used for .
 stores that generate annual retail sales of more than $13 billion, Ace Hardware is the largest retailer-owned hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace currently operates 14 distribution centers in the U.S. and its retailers' stores are located in all 50 states and 70 countries. More information about Ace can be found at www.acehardware.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2007
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