Accurate Web Site Visitor Measurement Crippled by Cookie Blocking and Deletion, JupiterResearch Finds.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Jupitermedia Corporation's (Nasdaq: JUPM) JupiterResearch announced today that, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. its recently released report "Measuring Unique Visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. : Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted Deleted A security that is no longer included on a specified market. Sometimes referred to as "delisted". Notes: Reasons for delisting include violating regulations, failing to meet financial specifications set out by the stock exchange and going bankrupt. "cookies", which are small files often deposited on their computers by Web sites they visit. Tracking cookies is a principal means Web site operators use to track visitors, personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their sites, and account for the effectiveness of marketing campaigns and Web site enhancements. If users delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete. 1. (operating system) delete - (Or "erase") To make a file inaccessible. cookies, accurate long-term measurement of consumer behavior on the site is severely compromised. If users block cookies, accurate short-term measurement is compromised, relegating increasing numbers of Web visitors to "anonymous" status. The report found that as many as 39% of online users may be deleting cookies from their primary computer monthly, undermining the usefulness of cookie-based measurement and leaving many site operators flying blind. "Given the number of sites and applications that depend heavily on cookies for accuracy and functionality, the lack of this data represents significant risk for many companies," says Eric T. Peterson, Analyst at JupiterResearch. "Because personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , tracking and targeting solutions require cookies to identify Web visitors over multiple sessions, the accuracy of these solutions has become highly suspect, especially over longer periods of time," added Peterson. Privacy and security concerns on the part of online users are responsible for the cookie-deletion behavior that JupiterResearch has found. According to a recent consumer survey cited in the report, 52% of online users indicate a strong interest in stories and articles about Internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. and privacy, while 38% of online users believe that cookies are an invasion of their security and privacy online and 44% of online users believe that deleting or blocking cookies will protect them. The JupiterResearch report provides advice to site operators for how to cope with the decline in accuracy of visitor measurement and predicts that Web analytics vendors will adapt their tools in the face of a consumer landscape that makes established measurement practices unreliable. The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Site Technologies and Operations research operations research Application of scientific methods to management and administration of military, government, commercial, and industrial systems. It began during World War II in Britain when teams of scientists worked with the Royal Air Force to improve radar detection of service visit www.jupiterresearch.com or contact Kieran Kelly Kieran Kelly (25 June 1978 – 12 August 2003) was a top Irish jump jockey who died as a result of a racing accident. Kelly was born in County Kildare and achieved his first Cheltenham Festival success in March 2003 on Hardy Eustace in the Royal & SunAlliance Novices' , Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com. About Jupitermedia Corporation Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 5.0 million images online serving creative professionals with brands like Comstock Images, Creatas, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Photos.com, HemeraImages.com, Ablestock.com, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and WiFi/VoWiFi Planet. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. 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The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof here·of adv. 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