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Accurate Web Color Eliminates a Final Barrier to Electronic Commerce.


BOSTON--(BUSINESS WIRE)--Aug. 7, 1996--Pantone Inc. today announces PANTONE ColorWeb(TM), a set of tools for designing and accurately managing colors for publishing and viewing over the Internet.

PANTONE ColorWeb utilizes the PANTONE Internet Color System(TM) (PICS)(TM), a cross-platform, dither-free palette of numbered and chromatically organized colors, to provide Web designers with a method for using colors that can be viewed accurately, with the best possible results, regardless of monitor or platform.

Achieving accurate color is a critical factor in the success of electronic commerce over the Internet. Today there is no assurance that the color used in the design of an Internet page is the same color that will be seen on a user's computer. As a result, images or graphics, such as clothing, that are represented in color cannot be used with the assurance that the user will view the same color as the original.

Additionally, Pantone is providing a set of GIF GIF
 in full Graphics Interchange Format

Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987.
, JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 and TIFF Web tools, free-of-charge, for use with PANTONE ColorDrive(R) for Macintosh, the application-independent desktop color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images.  management software, that ensures color quality and consistency between multiple applications and output devices.

The ColorDrive Web tools will allow graphic designers and Web content creators to color manage Web images using Apple ColorSync and ICC profiles. Also included is a PICS(TM) color library, so it is easy to export Web-ready color palettes into applications such as QuarkXPress and Macromedia FreeHand A full-featured vector drawing program for Windows and Macintosh from Adobe, which acquired it in 2005 from Macromedia. It combines a wide range of drawing tools with special effects. FreeHand was first available on the Mac and was originally Aldus Freehand from Aldus Corporation. .

To develop Web pages with sharp, clear colors for the most commonly used eight-bit color displays, designers must utilize the palette of 216 colors that make up PICS, which Netscape is able to display without dithering Simulating more colors and shades in a palette. In a monochrome system that displays or prints only black and white, shades of grays can be simulated by creating varying patterns of black dots. This is how halftones are created in a monochrome printer. , whether viewed on a Macintosh or a PC. PANTONE ColorWeb is a systematic, easy way of assigning colors in RGB (Red Green Blue) The computer's native color space, which is the color system for capturing and displaying images. RGB was derived from our own perception of color because human eyes are sensitive to red, green and blue (see trichromaticity).  or Hexadecimal See hex.

(mathematics) hexadecimal - (Or "hex") Base 16. A number representation using the digits 0-9, with their usual meaning, plus the letters A-F (or a-f) to represent hexadecimal digits with values of (decimal) 10 to 15.
 values for text, graphics and a variety of other page elements that look consistent across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. .

PANTONE ColorWeb is available immediately for $29.95 srp. The PANTONE ColorDrive(R) Web Tools are available free-of-charge, to registered ColorDrive users and are now shipping with ColorDrive 1.5. The ColorDrive tools and Netscape Plug-ins for Browsers are available on Pantone's Website at www.pantone.com.

ColorWeb and ColorDrive Web Tools for the PC will be available later this year. PANTONE ColorWeb is distributed through Ingram Micro and Letraset. -0-

Note to Editors: All trademarks noted herein are either the property of Pantone Inc. or their respective companies.

CONTACT: Pantone Inc.

Ellen Pinto, 201/935-5500

Internet: ellen_pinto@pantone.com

or

A&R Partners

Lisa Auslen, 415/363-0982 ext. 220

Internet: lisa_auslen@arpartners.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 1996
Words:430
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