Accurate Inventory Forecasting Goes Live at Memorex; Market Leader Expects to Record Dramatic Savings with Demand Solutions.

Business Editors/High-Tech Writers

ST. LOUIS--(BUSINESS WIRE)--March 19, 2002

While Memorex is known for perfection in storing data on its blank media products, its inventory planning process was not in tune with the fast-paced demand of today's consumer electronics industry. To improve the accuracy of its supply chain and better meet retailers' demands, Memorex Products, Inc., the U.S. distributor of the well-known Memorex branded digital media, recently turned to Demand Solutions Forecast Management (DS FM) to support its operations worldwide.

"Although we were spending more than a week each month planning and forecasting, we were still facing fines by our retailers for missing shipment dates," said Michael Cook, director of sales planning, Memorex. "We needed a better way to analyze information and the old, manual system wasn't cutting it. DS FM will allow us to slice and report data in a number of critical ways, and will shorten our delivery cycle through more accurate planning. With the time savings alone, DS FM is already paying for itself."

DS FM is a powerful yet easy-to-use forecasting engine and data warehouse for manufacturing, distribution and retail. Unlike more complex, expensive systems, DS FM does not force a formula on customers, but selects the formula that best addresses each item's demand pattern. Memorex is also using Demand Solutions Feedback (DS FB), creating a truly collaborative environment that allows decision makers to make adjustments, create aggregate records, add notes to track assumptions, and create production and/or purchase plans to meet Memorex's inventory and sales objectives.

"We considered multiple vendors, but knew at first glance that Demand Solutions would give us all the functionality we needed in its concise, easy-to-use package," said Kristi Lanzit, Memorex's inventory planner. "Our decision was reaffirmed after talking to other customers firsthand at Demand Management's recent user conference. By this time next year, we expect to be equally passionate about the benefits we've received from DS FM."

"Memorex has always led the way in quality for its customers, and it was time to show that same dedication to their retail partners," said Mike Campbell, president and CEO of Demand Management. "With DS FM, Memorex will deliver their product more reliably and save their internal team significant time in the process."

Is it live or is it Memorex?(TM)

Memorex Products, Inc. is an industry leading marketer of digital media, media accessories and computer input devices. Since the early 70s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is a dominant brand in blank digital media and computer products. Memorex is headquartered in Santa Fe Springs, California. For more information on Memorex Products, Inc. or their products, call 562/906-2800, or visit the company's web site at www.memorex.com.

About Demand Management, Inc.

More global supply chains depend on Demand Solutions software by Demand Management Inc. than any other system. Since 1985 DS products have been the most reliable and cost-effective solutions available for leveraging supply-chain technology to improve bottom-line results, from manufacturing to distribution and retail. Learn more about the industry's leading forecasting and demand planning system at www.demandsolutions.com.

Note to Editors: Memorex and the Memorex logo are trademarks of Hanny Magnetics (B.V.I.) Ltd. All other trademarks and registered trademarks are the property of their respective companies.