Accumedia And Engage Enable Online Entertainment Companies to Turn Audiences Into Customers.Business Editors/High Tech Writers BOULDER Boulder, city, United States Boulder, city (1990 pop. 83,312), seat of Boulder co., N central Colo.; inc. 1871. A Rocky Mountain resort and a suburb of Denver, it is the seat of the Univ. of Colorado (1876). , Colo. and ANDOVER, Mass.--(BUSINESS WIRE)--May 9, 2000 Companies Provide Customers With Opportunity to Maximize Their Online Advertising Investment Accumedia, a provider of comprehensive interactive media solutions for the entertainment and media industries, and Engage, Inc. (Nasdaq: ENGA), today announced a strategic alliance in which Accumedia will integrate Engage's online marketing solutions into Accumedia's Convergence Platform (ACP (Associate Computing Professional) The award for successful completion of an examination in computers offered by the ICCP. It is geared to newcomers in the computing field. For more information, visit www.iccp.org. ACP - Algebra of Communicating Processes ). Accumedia will integrate Engage AdManager, Engage AudienceNet(TM) and Engage Knowledge(TM) into its platform to enable entertainment and media companies to maximize their advertising revenue by delivering highly targeted ads for their advertisers. "Traditional entertainment and media companies with rich content are poised to unite the emotional power of their content with the transactional strength of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the ," says Ed Williams, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Accumedia. "The Engage family of online marketing and advertising tools, when combined with our Convergence Platform (ACP), allows entertainment and media companies to identify and enhance the viewer's experience - turning what were once `audiences' into loyal customers." Accumedia and its entertainment and media customers will use Engage AdManager, a powerful online ad management system, and Engage AudienceNet, the Internet's first profile-driven media network that allows online marketers to precisely target their campaigns to specific audiences. AudienceNet is powered by Engage Knowledge, Engage's database of over 52 million anonymous user profiles. These profiles, which do not contain personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. , are developed based on browsing See browse. habits and the interest that users have shown in particular products or services. Through the detailed profiles contained in Engage Knowledge, AudienceNet will help Accumedia deliver more targeted, relevant ads. "Many entertainment and media companies struggle with the challenge of translating their offline success to online revenues," said David Isenberg, vice president, media and Engage Knowledge. "By integrating Engage's online marketing tools into their platform, Accumedia is developing a powerful, integrated solution to let their clients focus on what they do best - create great content. We share a common vision for the evolution of the entertainment industry and a commitment to technical and business innovation - we're excited to help Accumedia bring more value to its clients." About Engage Engage, Inc. (Nasdaq: ENGA) is the leading provider of next generation online marketing solutions and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. Based in Andover, Mass., Engage helps marketers target online audiences and convert them into loyal customers. Engage has European headquarters in London and offices worldwide. For more information on Engage, please visit http://www.engage.com. Engage, AudienceNet and Engage Knowledge are trademarks of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners. About Accumedia Accumedia is a leader in providing a complete, advanced technology solution for the entertainment/media industry's interactive operations. Accumedia's Convergence Platform (ACP) has been developed in partnership with industry leading partners, such as Engage and others, to deliver an affordable, fully integrated, large-scale solution for monetizing digital assets and branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. . Accumedia's Convergence Platform removes technological barriers, allowing the entertainment/media industry to focus on content creation and packaging, while delivering a complete, mission-critical software infrastructure, hosting and content management. For more information, contact the company at 303/245-8880 or visit its website at http://www.accumedia.com. Engage Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in Engage's other reports filed with the SEC. |
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