AccuWeather.com Selects eMbience's Brand Builder Technology to Expand Mobile Web Site and Downloadable Applications.AccuWeather.com is Able to More Quickly Respond to the Needs of the Mobile Web Marketplace Using eMbience's Brand Builder SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- eMbience, Inc., a seasoned mobile technology company that equips brands, advertisers and content providers with tools to build wireless applications and promotions, today announced that AccuWeather.com is using its Brand Builder technology to expand their mobile web presence and expand the functionality of their downloadable applications. AccuWeather.com selected eMbience's Brand Builder solution, because it complements their forward-thinking strategy of continuing to deliver feature- and media-rich BREW (Binary Runtime Environment for Wireless) An application development environment from Qualcomm for enhanced cellphone services (e-mail, games, etc.). BREW is directly supported in the CDMA chipsets from Qualcomm, and BREW-enabled applications work no matter ([R]), J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. and mobile web products for their customers. In addition to deploying these robust applications quickly, AccuWeather.com will be able to easily update and maintain their mobile web site and applications. New AccuWeather.com applications will be ported across platforms using Brand Builder's Flash-like player which has been optimized for a wide range of handsets. "AccuWeather.com has built its position of leadership in the mobile space since 1997, and today is among the top providers of downloadable applications and mobile video as well as one of the leading mobile web sites," said Jim Candor can·dor n. 1. Frankness or sincerity of expression; openness. 2. Freedom from prejudice; impartiality. [Middle English, from Old French, from Latin, from , Senior Vice President of New Media for AccuWeather.com. "Working with industry technology leaders like eMbience allows us to respond with more agility to the needs of the marketplace and to ultimately deliver a greater value to our mobile web users." "AccuWeather.com is one of the most recognized mobile brands and to work along side them as a mobile technology partner is an honor," said Dr. Nimish Shrivastava, President, eMbience. "In today's noisy mobile marketplace, our Brand Builder technology makes it simple to quickly and affordably respond to the needs of millions of mobile users." AccuWeather.com has used Brand Builder to expand one of its mobile web sites and is currently using it to implement upgrades on its highly successful downloadable application. Brand Builder Features: * Web-based visual authoring tool * Drag-and-drop controls * Automatic plugin for designating spaces for interactive advertisements * Support for entertainment, information, content, media and LBS-based content * Easy-to-implement, pre-defined templates provide the framework for content that reflects a branded look and feel * Integrated approach substantially reduces time-to-market across platforms. To learn more about eMbience's Brand Builder technology, please visit us in the "Value Added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. Voice & Data Solutions" pod pod, in botany pod or legume, dehiscent fruit of a member of the family Leguminosae (pulse family). At maturity the pod splits along its two seams and releases the enclosed seeds. the QUALCOMM booth located in the Douglas Pavilion at BREW 2007. About AccuWeather.com AccuWeather, The World's Weather Authority([R]), presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , through the airwaves airwaves Noun, pl Informal radio waves used in radio and television broadcasting , and in print. The 113 meteorologists Atmospheric scientists
or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Interactive, ABC's owned and operated stations, The Washington Post and The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times. Visit www.accuweather.com for more information. About eMbience, Inc. eMbience is a mobile technology company that equips brands, advertisers and content providers with web-based tools and templates to design, create and execute robust, multimedia applications, ads and promotions. Our suite of products supports forward-looking mobile and advertising strategies with deployment across BREW, J2ME and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. platforms on over 250 devices. eMbience build and publishes innovative information, entertainment, media and location-based applications for mobile phones based on its Brand Builder technology. As an Elite BREW Developer([R]), eMbience has key partnerships with brand partners and, additionally, offers its own diverse portfolio of applications. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne, QPeer, the BREW logo and the Short Voice Service logo are trademarks of QUALCOMM Incorporated. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion