AccuWeather, Clickshare Preview Customized Weather Service; Wireless Delivery of Personalized Weather Information Provides Flexibility, Cost Control, to Individuals.

Business/Technology Editors

WILLIAMSTOWN, Mass.--(BUSINESS WIRE)--Feb. 21, 2001

Clickshare Service Corp., the leading infrastructure provider for marketing digital content on the Internet, today announced a pilot project with AccuWeather, the World's Weather Authority(TM), for customized delivery of weather-related information.

At the Internet World Wireless 2001 conference in New York this week, the two companies are previewing the wireless delivery of weather information to pagers and other untethered devices, customized for the first time to the interests of individual subscribers.

AccuWeather.com, the Best Weather on the Web,(TM) is a premiere provider of weather forecasts, data, graphics and other information to clients that include media, government, educational institutions, business organizations and private users. For the most part, individuals subscribe through third-party carriers such as telephone companies. In the prototype being demonstrated at Internet World Wireless 2001, Clickshare provides the transaction infrastructure to enable these resellers to deliver individualized content to their subscribers.

"Wireless delivery of individualized content expands access to information, offering carriers and portals another way to buy and distribute weather," said Dr. Joel N. Myers, AccuWeather founder and president. In order to deliver a service that is tailored to the needs of individual subscribers, we need a partner that shares our obsession with quality, timeliness, and accuracy. The pilot project with Clickshare is intended to prove that wireless devices such as pagers and cellphones can profitably provide this information anywhere, at any time.

Clickshare President Nell Fields said, "This pilot demonstrates a new flexibility for buyers and sellers of digital content. Until now, end users could only retrieve their weather information through bulk subscription services. Now, Clickshare makes regular or premium content more accessible, instead of being wedded to pre-paid subscription services. Millions of direct and indirect users trust the AccuWeather name, a reputation that has developed over the past 39 years, and we are delighted to be partnering with them."

Clickshare's service for a digital content exchange includes payment aggregation, audience measurement, site-access control, personalization and privacy-protected demographics management.

About AccuWeather and AccuWeather.com

AccuWeather, the World's Weather Authority(TM), provides a portfolio of products and services that benefit hundreds of millions of people worldwide; through the airwaves, via the Internet, in print and behind the scenes. AccuWeather services more than15,000 customers in media, business, government and institutions and millions more through AccuWeather.com. AccuWeather also provides content onto more than 1,200 Internet sites including CNN Interactive, MSNBC, The Associated Press, The Washington Post and the New York Times.

AccuWeather currently employs more than 400 people, including 93 operational meteorologists, the largest staff of operational forecasters at one location anyplace in the world. AccuWeather was founded in 1962 by Dr. Joel N. Myers, then a Penn State graduate student.

About Clickshare Service Corp.

Clickshare facilitates one-click sharing of digital content and users among content owners and other infomediaries. The Clickshare service includes payment aggregation, audience measurement, site-access control, personalization and privacy-protected demographics management. It provides portals and other proprietors with built-in customer bases, such as ISPs, wireless carriers, banks, and affinity groups with a way to strengthen and monetize their bond with customers. Clickshare offers consumers a way to have an account at one web site, yet buy content from many other websites -- without having to pass around a credit card number, fill out forms or give up personal information.