AccuStream Research Releases a Comprehensive Guide Book for Streaming Advertising.MONTEREY, Calif. -- AccuStream iMedia Research has released its 2005 - 2006 Guide To Streaming Advertising: Agencies to Vendors, an essential, comprehensive resource for broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending , buyers and sellers across a wide range of advertising applications, from entertainment to business communications. The guide provides a detailed assessment of how streaming advertising is bought, sold, paid for, where the budgets are, CPMs, the top sites for streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and audio, CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. pricing to deliver streaming advertising and a section on the growing importance of Flash streaming video. Many of the CDNs in this report also have developed custom streaming advertising solutions, in cooperation with vendors such as Macromedia, Eyewonder and Klipmart, and those integrated solutions are also examined. This reference guide walks users through the entire process of placing streaming media See streaming audio, streaming video and digital media hub. campaigns online, how the deals are getting done, what agencies and rep firms are involved, sites with available streaming inventory (audio and video), and how CDNs such as VitalStream, Akamai, Nine Systems and Mirror Image are working with Flash to offer a number of broadband advertising applications. "As the streaming media industry gains momentum, and the medium evolves into a high-speed interactive platform, all categories of entertainment and non media brands are developing broadband advertising initiatives," said Paul A. Palumbo, research director with AccuStream. "With more ad-supported sites now embracing streaming advertising and advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase interest increasing, this reference guide gives the industry a concise read on how broadband media buys move from conception to distribution." As in the broadcast business, streaming media campaigns online require creative assets, agency representation, in addition to an understanding of streaming codecs The following is a list of codecs. Audio codecs Non-compression formats
Streaming advertising, whether placed on business related sites across finance, retail, real estate, travel, media, entertainment or telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. sectors will be able to utilize the guide's resource of vendors and application providers. There is also streaming media trending analysis, and streaming advertising buying trend analysis, on both the audio and video side of the broadband medium. AccuStream iMedia Research (http://www.accustreamresearch.com) publishes the monthly reports iBroadcast Stream Report, iBroadcast Avails Report, iBroadcast Mobile Content Report, and numerous other annual streaming media reports with extensive market data and expert analysis. |
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