AccuStream Research: Video Advertising Networks Emerging and Surging to $493 Mil. in '09 Revenue.TUCSON, Ariz. -- Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a published report by AccuStream iMedia Research. The report, Online Video Advertising Networks 2007 - 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting. Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network. In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google's DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in '09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. include BBE BBE n abbr (US) (= Benevolent and Protective Order of Elks) → organizzazione filantropica , Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network A logical network that runs on top of another network. For example, peer-to-peer networks are overlay networks on the Internet. They use their own addressing system for determining how files are distributed and accessed, which provides a layer on top of the Internet's IP addressing. inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate. Major video search networks Blinkx, Truveo and Magnify mag·ni·fy v. To increase the apparent size of, especially with a lens. .net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009. Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories. "Video advertising networks are a vital economic engine of online video monetization," commented research director Paul A. Palumbo. "These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). and wider adoption by agencies and marketers." AccuStream Research (http://www.accustreamresearch.com) is a video, audio, download, subscription, VASP VASP Vasodilator-Stimulated Phosphoprotein VASP Vienna Ab-Initio Simulation Package VASP Viação Aérea São Paulo SA (Brazilian airline) VASP Value Added Service Provider VASP Virginia Academy of School Psychologists application and broadband advertising research firm. |
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