AccuStream Research: Internet Music Radio and Track Plays Chart 4.8 Billion Listening Hours in 2007.SALINAS Salinas, city, United States Salinas (səlē`nəs), city (1990 pop. 108,777), seat of Monterey co., W Calif.; inc. 1874. It is the shipping and processing center of a fertile valley famous for its grain and lettuce. , Calif. -- Music radio online (live streaming channels and individual track plays) generated 4.85 billion total listening hours in 2007, up 26.1% over 2006, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new research report by AccuStream iMedia Research. The report, Net Music Radio 2007-2010: Listening Hour Analysis by Site and Brand, breaks out monthly and annual hourly-based usage, growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. from 2003-2007, listening share by site and brand, plus forecasts through 2010. Total listening hours averaged 404.2 million hours per month (excluding downloaded music), compared to a 320.5 million hour average in 2006, including leading music subscription services such as Napster, Yahoo Music and Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and . The report contains finalized '07 revenue estimates for streaming audio and video advertising sold against usage. The medium's visibility with advertisers has improved, in part due to online commitments made by terrestrial brands such as Clear Channel and Citadel Broadcasting, but nevertheless remains concentrated, with the top ten sites capturing 90+% of total listening hours monthly. Shoutcast (owned by AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) remains the top platform/destination in the music radio segment, with 48.4% of total listening hours for the year, followed by Clear Channel Online, Yahoo Music, AOL Radio Networks and Pandora. The two leading subscription services combined captured approximately 4% of listening hour share in 2007. Internet Music Radio ad billings came in at $80 million in 2007 for audio ads, up 194% over the $26.9 million comparable in 2006. Adding another $12-$15 million generated through video ads placed inside music channel environments, the market was worth approximately $92 million in 2007. A comparison of reach and revenue between terrestrial radio and online radio/music track plays suggests an online market with fully valued Fully Valued A stock whose price analysts believe reflects the market's recognition of the company's underlying fundamental earnings power and therefore is unlikely to rise further in price. If the stock goes up from that price, it is called overvalued. potential of approximately $525 million annually. Based on billings of $92 million and 25% of inventory sold, the market achieved 17.5% maturity in 2007, and forecast to reach 26%-29% in 2008. Clear Channel Online, with experienced cross platform sales personnel, has been among the most assertive brands allocating avails against listening time, with 6-8 minutes per listening hour dedicated to ad inventory. AccuStream iMedia Research (http://www.accustreamresearch.com) publishes research on Internet audio, video, advertising, streaming media subscriptions, UGV UGV Unmanned Ground Vehicle UGV Unattended Ground Vehicle , download media and CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. telecom. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion