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AccuStream Report: Broadband Video Stream Viewing up 42% in First Half '04.


MONTEREY, Calif. -- Broadband users accessed an average of 15.4 video streams per month, per site during the first half of 2004, up 42.6% over 2003 on sites with 90% broadband usage, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Broadband Viewer Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  and Market Analysis 2000 - 2004, a new report by AccuStream iMedia Research.

Of the 5 billion total video streams analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 so far this year, 79.1% were served at broadband rates (100 Kbps and above), with an average bit rate of 225 Kbps and length-of-view of over two minutes per stream.

Including all sites with video, and total video streams served, per unique user viewing of video rose 23% to 3.17 streams, per month, per site.

"Broadband users on ad-supported sites now watch over 30 minutes of streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  per month from home and work," commented AccuStream research director Paul A. Palumbo.

"Along with longer viewing, more total views and increasing reach, content published for broadband users has increased this year, and the market is transitioning."

Promotion or cross-promotion is a key component to broadband video on many Internet, broadcast and cable network sites, but broadband advertising is also appearing more frequently.

"As broadband video consumption has increased, so too has broadband advertising. And, just like subscription television, broadband advertising is now placed inside subscription streams too," Palumbo noted.

Viewer data for AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  tracked closely with that on the Internet, with broadband users accessing an average of 14.5 streams per month; total streams served per sub, per month across AOL's entire service was 3.71.

Subscription video offerings such as Real Networks' SuperPass service, and professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 league sites and services averaged anywhere from 30 to 80+ video streams served per month, per subscriber.

The report tracks viewer consumption of streaming video from 1998 through the first half of 2004. Broadband video streams first began being published on sites and networks in 2000, and surpassed narrowband In communications, transmission rates up to T1 speeds (1.544 Mbps). The upper limit is moving target. At one time, narrowband meant 150 bps (that is 150 bits per second!). Then, the upper limit became 2,400 bps. Later, it moved to 64 Kbps. Contrast with wideband and broadband.  streams by a slim margin in '01.

For the full year '04, AccuStream is forecasting that over 80% of all video streams served will be at broadband rates.

AccuStream iMedia Research (http://www.accustreamresearch.com) publishes monthly, annual, semi-annual and custom streaming media See streaming audio, streaming video and digital media hub.  reports with extensive data, trend comparisons and expert analysis.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 17, 2004
Words:368
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