AccuMed Chooses ORION@Pharma to Streamline Supply Chain; ICICI Infotech Selected by Private Label Drug Manufacturer for Proven Expertise.

EDISON, N.J. -- ICICI Infotech (www.icici-infotech.com), a global IT services and solutions provider, has announced that its second generation ERP product, ORION@Pharma, has been selected by AccuMed Inc. to streamline its supply chain, from manufacturing to retailers.

AccuMed is a private label manufacturer (PLM) that supplies unique and profitable store brand over-the-counter (OTC) products to retail chains, throughout the drug store, food store, mass merchandise, club store, convenience store and wholesale markets.

"AccuMed needed a single system with all required functionality, that would scale to our growing needs," said Ms. Farah Palkhiwala, Vice-President, Operations, AccuMed Inc. "We wanted a partner who understood and could support our strength in taking concepts from paper to market efficiently and effectively. In addition, ICICI Infotech has proven expertise in the pharmaceutical industry, with technology that complemented our technical and strategic objectives and matched our IT budget."

ORION@Pharma enables organizations to integrate and streamline business processes, from procurement to distribution and sales management. AccuMed has contracted with ORION@Pharma to automate the operational cycle, ranging from 65 - 100 million units of OTC drug products annually. The Orion system will automate and simplify all business processes from complete brand marketing programs for retail outlets, to the manufacturing, testing and packaging for AccuMed's range of pharmaceutical tablets, powders, liquids and edible breath strips for stomach remedies, gas relief, nasal and oral care.

"Private Label Manufacturers require systems that are flexible and scalable to grow with their customer base as their business expands to new markets," said Mr. V. Srinivasan, Managing Director & CEO, ICICI Infotech Inc. "In addition to our broad manufacturing customer base, we continue to support PLMs with technology that can manage every aspect of the value chain, to make their operations more efficient, and boost their business' and their customers' profitability."

ORION@Pharma targets specific business needs such as batch tracking, expiry date tracking, formulation / recipe management, and supply chain management. The solution addresses USFDA guidelines, quality standards like cGMP, and can be configured for operations across numerous locations spanning multiple divisions.

About ICICI Infotech

ICICI Infotech Ltd. (www.icici-infotech.com) is a leading provider of information technology products and services. It has a comprehensive set of solutions for the manufacturing, retail, distribution, contracting, banking, finance and insurance sectors.

Building on extensive domain knowledge and continuous investment in leading edge technologies, ICICI Infotech helps corporations transform their businesses through its expertise in enterprise class products, software solutions, security consulting, IT infrastructure and disaster recovery solutions. Promoted by the $22 billion NYSE-listed ICICI Bank, ICICI Infotech services customers in 30 countries and has presence across 4 continents.

Headquartered in Edison, New Jersey, ICICI Infotech Inc. is the US arm of ICICI Infotech Ltd. and has another office in Farmington, Connecticut.

Disclaimer

Except for the historical information contained herein, statements in this release, which contain words or phrases such as 'will', 'would', etc., and similar expressions or variations of such expressions may constitute 'forward-looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to our ability to obtain statutory and regulatory approvals and to successfully implement our strategy, future levels of our growth and expansion in business, technological implementation, changes, advancements, and redundancies, the actual demand for software products and services, or the future potential or feasibility thereof, changes in revenue, income or cash flows, our market preferences and our exposure to market risks as well as other risks. ICICI Infotech undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.