Accruent CEO Reveals the Real Estate Performance Management Imperative at AG Edwards Annual Conference.

Mark Friedman Discusses the Real Estate Portfolio's Impact on Earnings and Operations

CORAL GABLES, Fla. -- Accruent, Inc., the leading provider of Real Estate Performance Management (RPM) solutions, today announced that chief executive officer Mark Friedman is speaking at the AG Edwards 4th Annual Retailing Conference on Monday, January 22 at 10:30 a.m. The conference takes place at The Biltmore on January 22 and 23. Friedman will share his insights regarding the importance of RPM, presenting a retail case study that highlights the potential real estate strategy has to impact earnings.

"Retailers understand that revenues are heavily influenced by store location and in-store customer experience," said Mark Friedman, CEO of Accruent. "Finding the best locations, achieving targeted store counts, and timing remodels are critical factors that drive revenue. Yet most retailers use fragmented and outdated methods to manage these critical processes."

To illustrate the link between real estate strategy and earnings, Friedman will present a case study of a $2.5 billion specialty retailer that delivered a financial turnaround by growing revenue while reducing its store count.

Real estate is a retailer's largest capital commitment and second largest expense category. This alone dictates that companies should implement a comprehensive management solution across internal and external touch points. In addition, Sarbanes-Oxley, FASB standards, and the principles of sound corporate governance serve as powerful drivers for improvement. Typically, however, key real estate activities, such as site acquisition, construction management, lease administration and ongoing maintenance, are handled by separate groups using a multitude of disparate systems. An integrated approach offers numerous cost saving and productivity opportunities, and provides executives with the visibility and control needed for effective management of real estate portfolios.

Accruent is defining a new category of enterprise applications that enables companies to treat their real estate portfolios as strategic assets growing revenue, reducing operating costs, and facilitating regulatory compliance. As testament to its successful approach, the company counts more than 340 of the world's largest companies, including 20 percent of the Fortune 500 and 40 percent of the Top 100 Retailers, in its roster of premier customers.

About Accruent, Inc.

Founded in 1995, Accruent is leading the industry with a new generation of enterprise-class solutions designed to fully leverage real estate assets and decisions as a corporate advantage. The Accruent Real Estate Performance Management (RPM) solutions optimize the impact that real estate locations - stores, restaurants, bank branches, and corporate offices - have on company performance by driving revenue growth, reducing costs and achieving financial compliance. Accruent's solutions are used by over 340 of the world's largest companies including 20 percent of the Fortune 500 and 40 percent of the Top 100 Retailers. For more information, please visit www.accruent.com.

Editor's Note: All Accruent brand and product names are trademarks or registered trademarks of Accruent, Inc., in the United States and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.