Accruent Appoints Peter West as Vice President of Marketing.Seasoned Software Industry Executive to Guide Strategy and Communications for Real Estate Performance Management Leader SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Accruent, Inc., the leading provider of real estate performance management solutions, announced today that it has appointed software industry veteran Peter West as vice president of marketing. West, who has served the company in a consulting role for several years, assumes responsibility for product strategy, product marketing, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and field marketing. West has managed marketing, development, sales, and service organizations in Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. during his 25 years in the enterprise software industry. He has served as an officer of both public and private companies, including ASK, Avalon Software, Platinum Software, and RiverOne. He also spent three years with AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research, a leading industry analyst firm, as vice president and general manager. As principal of GOTOMARKET, Inc., West has worked with more than 20 software companies to define and manage strategic change. He holds a B.Sc. (with honors) in computer science from the University of Warwick In the 1960s and 1970s, Warwick had a reputation as a politically radical institution.[3] More recently, the University has been seen as a favoured institution of the British New Labour government. in the U.K. In his corporate, analyst, and consulting work, West has been a driving force in the development of new enterprise application markets. "Peter and I have worked closely together for more than four years," said Mark Friedman, the company's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "During that span, I have grown to respect his judgment and industry knowledge, and he has become an integral part of our leadership team. Peter has helped to define our current strategy, and will hit the ground running in his new role." "Accruent is demonstrating tremendous market momentum," said West. "We focus on an important area of Business Performance Management that offers very significant value across a broad spectrum of industries. I look forward to working with our customers and partners to further propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin the development of this exciting new arena." About Accruent, Inc. Founded in 1995, Accruent is leading the industry with a new generation of enterprise-class solutions designed to fully leverage real estate assets and decisions as a corporate advantage. The Accruent Real Estate Performance Management solutions optimize the impact that real estate locations - stores, restaurants, bank branches, and corporate offices - have on company performance by driving revenue growth, reducing costs and achieving financial compliance. Accruent's solutions are used by over 340 of the world's largest companies including 20 percent of the Fortune 500 and 40 percent of the Top 100 Retailers. For more information, please visit www.accruent.com. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : All Accruent brand and product names are trademarks or registered trademarks of Accruent, Inc., in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners. |
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