Accrue Software to Present at eTail 2003, Premier Event for Online Retail Executives.Business Editors/High-Tech Writers eTail 2003 FREMONT, Calif.--(BUSINESS WIRE)--Feb. 18, 2003 Accrue Software(R), Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ) today announced that Alan Baer, Senior Product Marketing Manager and noted expert on optimizing Internet retail channels, will present at eTail 2003 on Thursday, February 20 at 3:30 p.m. To date, most Internet analytic solutions have focused on providing information for marketers, leaving retail merchants to make decisions with minimal analytic support. However, online merchandising decisions -- such as how to organize the store, where to place products, and the most effective ways to promote and present products -- largely determine whether or not consumers successfully find and purchase products online. Based on experience with some of the largest and most successful on-line merchants, Accrue developed Accrue G2 for Retail, the first analysis solution designed to support both the marketing and merchandising of an online store. In this presentation, Baer will provide real-world examples of how to create analytics that support these critical online merchandising decisions. About eTail 2003 eTail 2003 is being held at the Marriott Ranchos Las Palmas Las Palmas: see Palmas, Las, Spain. Las Palmas or Las Palmas de Gran Canaria Seaport city (pop., 2001: 354,863), northeastern Grand Canary Island, Spain. Resort & Spa in Rancho Mirage, California Rancho Mirage is a city in Riverside County, California, United States. The population was 13,249 at the 2000 census, but the seasonal (part-time) population can exceed 20,000. from February 17 through February 20. The premier conference for online retailers, eTail2003 West Coast, focuses on "Mastering the Art and Science of Multi-Channel Retailing" using case studies from leading senior-level executives from the world of online retail. These case studies will cover strategies for email marketing, search optimization Search optimization may refer to:
About Accrue Software Accrue Software is a provider of enterprise-level analytic solutions designed to help companies understand, predict, and respond to Internet customer behavior. Accrue's products are designed to enable companies to increase the effectiveness of Internet marketing See Internet advertising. and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers can use to drive key business decisions and improve the return on their Internet investment. Accrue's customers include industry leaders such as Citicorp, Eastman Kodak, Lands' End
Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with international headquarters in Cologne, Germany. Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at www.accrue.com. Note to Editors: Accrue is a trademark of Accrue Software, Inc. All other trademarks are the sole property of their respective owners. |
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